Results for "www.slashgear.com/tags/apple"

Apple awarded patent for iPhone headset ala Gear VR

Apple awarded patent for iPhone headset ala Gear VR

It seems like almost everyone is getting on the VR trend these days. Surprisingly, even Apple seems to be game, or at least considered the possibility. The US Patent and Trademark Office (USPTO) just granted Cupertino a patent for a "Head-Mounted Display Apparatus for Retaining a Portable Electronic Device with Display". Or to keep it short, a Samsung Gear VR-like accessory but powered by the iPhone instead. Is Apple now jumping on the virtual reality bandwagon? Probably not yet, but at least the legal groundwork has been established.

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Apple Watch isn’t a wearable doctor, so what will it be?

Apple Watch isn’t a wearable doctor, so what will it be?

We may have already seen Apple Watch, but in actual fact we've hardly seen it at all: just what will we get from having the iOS wearable on our wrists? While Apple demonstrated early prototypes of the wearable back in September 2014, complete with nowhere-near-final software, the actual direction the Apple Watch has taken is, developers and project insiders say, quite different to the original intentions. In fact, while app makers aren't short of praise already, that's not to say Apple itself has made quite the timepiece it initially set out to.

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Apple Watch seen to be a marketing challenge for Apple

Apple Watch seen to be a marketing challenge for Apple

In about two months, we will finally be seeing the Apple Watch in the retail market. And while there is little doubt that it will sell well like any product Apple puts out, there seems to be some reservations about whether Apple will be able to answer the greatest question of them all. What is the Apple Watch, and smartwatches in general, for? Cupertino's spin on that is likely to set the tone for the smartwatch and perhaps all smartwatches in general, and some are saying that the company might already be at a loss for words.

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Dear Microsoft: this is NOT how to sell Cortana

Dear Microsoft: this is NOT how to sell Cortana

From time to time, Microsoft is able to come up with video ads that don't manage to embarrass itself while waging its marketing war against Apple. Remember the Cortana versus Siri ad about speakers? Now that one was done in good taste and has a pretty amusing punchline. Sadly, there are times when Redmond comes out with a video that makes you wonder what the marketing team has been smoking, like this new Cortana vid that is sure to strike a nerve with some members of the female gender.

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Google and Apple car plans face Benz boss skepticism

Google and Apple car plans face Benz boss skepticism

Apple's car ambitions may have burst into the headlines over the weekend, as chatter surfaced of a hundreds-strong team working on EV and autonomous vehicle tech, but some of the old guard in automotive aren't so convinced we'll see an iCar any time soon. In fact, Daimler chief executive Dieter Zetsche predicts, despite public and private projects underway by Google and other tech luminaries, he sees their collective goal as more about disrupting traditional vehicle technology without going so far as to create four-wheeled alternatives of their own. However, while Zetsche is all for figuring out ways to co-exist and collaborate with tech firms, he's also cautious about giving them too much access to drivers.

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iWork for iCloud Beta now works for everyone

iWork for iCloud Beta now works for everyone

Apple surprisingly seems to be starting to open up some parts of its walled garden experience to those unfortunate enough to find themselves outside. Although it's not exactly the full Monty, which may never happen, of course, at least now some users on other platforms using other browsers will now be able to get a taste of Apple's iWork suite for the cloud, with a few caveats. And provided they agree to using beta version software that may or may not eat your homework.

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Apple hires BBC Radio DJ Zane Lowe to join iTunes Radio service

Apple hires BBC Radio DJ Zane Lowe to join iTunes Radio service

It was announced yesterday that the well known DJ from BBC Radio 1, Zane Lowe, has taken a job at Apple and will be stepping down from his position of hosting the new music evening program. Lowe has become prominent over his 12 year period on the radio show for discovering new musical talent and launching them to stardom. In addition to winning a number of awards for his talent as a DJ, he was nominated for a 2015 Grammy for producing and writing Sam Smith's album In the Lonely Hour.

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Apple auto-maker raids tipped for secret car scheme

Apple auto-maker raids tipped for secret car scheme

Apple has raided the ranks of automotive experts for a secretive skunkworks investigating future car technologies, sources claim, though whispers of an "Apple Car" are still far from confirmed. The recruitment drive to staff the newly-established research group includes some high-profile wins, too, with the former head of Mercedes-Benz's Silicon Valley R&D team joining Apple's efforts, along with auto designers and even engineers working on vehicle dynamics. It's enough to reignite speculation among car experts that Apple is indeed planning its own entrance into the four-wheel space.

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Apple shakes up labor practices with ‘bonded servitude’ ban

Apple shakes up labor practices with ‘bonded servitude’ ban

Apple has taken another step to address criticism about working conditions among its suppliers, banning 'bonded servitude'. This means that henceforth workers will not be forced to work for free until they have paid off the costs associated with hiring them, something that at times amount to more than a full month's salary. Apple has previously said that more than a month's salary in fees was excessive, and now it is banning saddling the workers with the hiring debt altogether.

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Android Wear may run out of time as Apple Watch nears

Android Wear may run out of time as Apple Watch nears

Android Wear may have beaten Apple Watch to market, but demand for smartwatches running Google's OS hasn't been as rampant as some predicted, new research released today suggests. Over 720,000 Android Wear watches shipped in 2014, Canalys suggests, and while some like Motorola's Moto 360 can't be produced fast enough to meet demand, the overall diagnosis is that the smartwatch market is still up for grabs. While the research firm appears confident that Google will continue to improve Android Wear, the lingering question is whether those enhancements can come quickly enough.

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