Apple's lauded Touch ID has been rejected by the United States Patent and Trademark Office (USPTO), according to a letter acquired by Patently Apple. The rejection of Apple's trademark effort revolves around a different, earlier trademark, which the USPTO says is likely to be confused with the one Apple is seeking.
While Apple has worked with creative agency TBWA Media Labs for decades, this week it’s suggested that they may be ready to move on. With Beats under their wing, Apple is said to be pushing for a new direction in the audiovisual elements they present to the public in the form of advertisements and billboards and everything in-between. "Shortlist" is the word, and one of the list members appears to be Beats CEO Jimmy Iovine.
The upcoming iPhone 6 has long been rumored to exist in two sizes: 4.7-inches and 5.5-inches. Of these, the 5.5-inch model in particular has been more of a mystery, appearing less frequently in leaks and, on more than one occasion, being tipped as troublesome on the manufacturing level. The latest report on the model is no different, suggesting that the larger of the two iPhone 6 handsets will launch later on in the year, or possibly not until 2015.
Apple was once the king of innovation. Ask anyone. When Steve Jobs unveiled the iPhone in 2007, his company was on top of the world. He had just announced the most forward-thinking device ever, his iPod was easily the most innovative music player on the market, and his computers were top-notch. Then the iPad launched and proved again that Apple was an innovation leader after topping competitors in the form factor.
Apple has found itself at the heart of a fresh national security storm in China, with the iPhone branded a danger not only to individual users but to state secrets as a tool of the NSA. The accusations, made by state broadcaster China Central TV (CCTV) this week, are being described as the latest example of "post-Snowden" fallout, with the US surveillance activities exposed by whistleblower Edward Snowden raising tensions between the two nations.
The latest in a long line of rumors surrounding the iPhone 6 is that it’ll work with a new tactile motor. This motor will make for a slightly pricier smartphone - on Apple’s end, at least - and will make the tactile feedback experience (what you feel when you touch the phone, if you’ve got tactile feedback switched on) all the more interesting.
In-app purchases have come under fire again, both domestically and abroad. A couple in China have been arrested for selling their kids (yes, plural) to fund in-app purchases, and Amazon has been officially sued by the FTC for billing of in-app purchases. They’re the latest in a series of incidents that has everyone taking a long, hard look at our mobile purchasing habits.
A patent case against Apple in China two years in the making has almost come to a close and, unlike its victory over Samsung in the US, things aren't looking good for the Cupertino-based company. A court in Beijing has ruled that Apple's popular voice-controlled virtual personal assistant Siri uses speech recognition technology in violation of the patents held by a a Chinese tech company.
Apple is reportedly bulking up its iWatch launch team, having poached the sales director of TAG Heuer as it readies the wearable for what's widely believed to be an October 2014 release. The exec left last week "to take a contract with Apple" on the company's first wearable push, according to the LVMH brand chief.