I recently dined at a fancy restaurant here in NY with some friends and was surprised at the rather miniscule portions that were served. “Less is more” I was told and in this case it proved to be correct. Less was definitely more if we were talking about price. In terms of filling, however, less was most certainly, well, less. Fortunately there are also cheap, late night burger joints where more is just more.
This experience comes to mind as I’m looking at a new phone from Sony Ericsson called the Xperia Pureness, that takes a page from the “less is more” playbook. The phone sells in the US at places such as Saks Fifth Avenue for $990 US. Yes, that’s not a typo, this is a $990 phone. As Sony Ericsson puts it “In an increasingly complex world, an innovative phone is honed down to the essentials. Xperia Pureness is free from excessive features, leaving an exceptionally simplified mobile experience. Talk. Text. Time.” Yep, the theme of the Pureness is “talk.text.time” and when SE says that, they mean it pretty literally.
