Sonim has announced three new ultra-rugged mobile phones, including one that offers NFC support. The company claims to hold the Guinness World Record for the World's Toughest Phone and unveiled earlier this year its XP3300 Force that's hailed as the rugged mobile phone with the world's longest talk time.
Sonim has unveiled a new rugged mobile phone at MWC 2011 that it claims to have the world's longest talk time called the XP3300 Force. The phone has a rugged design and works on GSM networks. It is aimed at people that work in harsh environments for long shifts and need a phone that will work the entire shift and will survive harsh conditions.
I have talked about some of Sonim's rugged mobile phone offerings in the past like the XP3 Sentinel. Sonim has unveiled a new rugged phone called the XP1300 core. The new phone is claimed to be a breakthrough in waterproofing tech as the world's first IP-68 rated GSM handset.
Some people work all by themselves in situations where they are far from help and could be seriously injured. These folks need equipment that can stand up to harsh conditions to keep safe. Sonim has announced a new mobile phone that is designed specifically for workers alone in harsh conditions where injury is a daily risk.
Nothing is more embarrassing for a manufacturer than to have its product tested and the features touted found to be false. This is exactly what happened to Sonim at CES when it dared a BBC journalist to try to break its indestructible XP3 handset, and break it he did. With that fresh in mind, Sonim is showing off its first 3G handset at MWC called the Sonim XP2 Spirit and is this time calling the thing "nearly" unbreakable.
Sonim have managed to carve a niche for themselves in the cellphone handset industry by offering supposedly "indestructible" devices to the sort of users who care more about ruggedness than they do multitouch. Unfortunately sometimes their marketing comes back to haunt them, such as when the BBC's Dan Simmons was challenged to break the latest Sonim handset, the XP3.
Mobile phone makers are known to partner up with devoted designers for fashionista. Sonim technologies looks to change the trend, focuses in alternate lifestyle audiences by bringing in all-terrain automaker Land Rover, co-branding rugged and eco-friendly mobile phones for outdoor adventurers.
Sonim have announced the follow-up to their XP1 rugged cellphone, which comes in the shape of the chunky XP3. Despite Sonim's enthusiastic claims to the XP1's invulnerability, the XP3 is apparently even more shock and drop resistant; it's also waterproof, and can survive being fully submersed for 30 minutes within one meter of water.
If you're the sort of person who gets a thrill from things such as the Samsung SSD drop test video (and we're not judging you, as we do too) then you might enjoy watching the regular battering that Sonim's XP1 ruggedized cellphone is currently receiving. The handset - also known as the JCB Toughphone - has been made the star of its own online reality TV show but, unlike in most other such shows, the audience really is getting to see what they want: the star being battered with a great big hammer.
Sonim XP1 test videos - starring an elephant, no less - after the cut
This week a couple of engineers from Tech Craver busted out a hammer, some nails, and their own Nokia Lumia 900 review unit to do some stress tests. While what you're about to see isn't technically as scientifically viable as we'd normally like to see in a hammer-to-smartphone test, we'll accept it - if only because they added what appears to be Stephen Elop calling them on the phone at the end of the video before the video stoppers up. This story has also been picked up by Nokia official Jason Harris of Conversations by Nokia - they're fairly impressed by the whole situation too, to be frank.