If today's report on the sales of the Galaxy S5 are true, Samsung's next release will need to be a doozy. We previously had a chat on what Samsung was potentially getting into with the Galaxy S6 - how they may be working on a "Project Zero", a reboot of the entire series, a re-imagining of the smartphone monster they've created. Now with the Galaxy S5 said to have been selling 40% less than its predecessor, there's no better time for Samsung to bring the heat.
Samsung has shown it's not afraid to chase big legal injunctions when it believes its patents are at stake, and now it's NVIDIA facing a US sales block at the hands of the South Korean firm. A complaint filed on Friday asks the US International Trade Commission to shut down sales of NVIDIA's graphics chips, alleging they infringe Samsung's own intellectual property. As with Apple, however, Samsung didn't actually pull the trigger first: it was NVIDIA which kicked off this particular war.
This week a tip has come in from Korea that Apple may well have made up and shaken hands with Samsung for future chip production. This would be a multi-billion-dollar deal as it would remove TSMC from the equation, pushing Samsung back into the limelight for Apple device innards. Samsung has been a chipmaker for Apple before, but they had a bit of a falling out over the past several years. The chip chop talk goes back to 2012 and springs forward to the Apple iPhone 6 chip - not made by Samsung.
It is a well known legal tactic, especially between companies, for one to fight back a lawsuit with a countersuit. So when NVIDIA sued Samsung and Qualcomm last September, in what it claims to be the first patent suit it has ever filed, it fully expected Samsung to hit back with a suit of its own, which it did this week. But what it didn't expect was for Samsung, in the same lawsuit, to accuse NVIDIA of falsely advertising its Tekgra K1 as "the world's fastest mobile processor".
With the release of the Samsung Galaxy Note Edge in Germany comes proof that Samsung needs to do something BRAND NEW with their Galaxy S lineup. Earlier this year - soon after the Galaxy Note Edge was announced - Samsung announced they'd be bringing the Note Edge to Germany. On one condition: they'd have to vote on it. More than 120,000 votes later and Samsung seems pleased - the device will indeed be heading for Deutschland in a single, full release this Autumn. But what's this got to do with the Galaxy S6?
Like the Galaxy Note, Samsung has been tipped to be bringing on a whole new category of smart device with the Galaxy S6 next year. While we've seen some small moves toward a release like this with the Galaxy A lineup - metal rims, and all that - the next collection of Samsung smartphone-like devices could very well open up a whole new door. Sound like the rebirth the Samsung needs to stay on track as the top Android smartphone company in the world?
It's called codename Project Zero, they say, and it'll change the way the Samsung Galaxy line has been evolving over the past several years. If the Samsung Galaxy S III was Samsung's coming of age, the Samsung Galaxy S6 will be a revolution. Of design, mostly - not so much on the specifications. We're in a stagnated state of affairs in the smartphone business across the board, after all. It's the physical design of the smartphone that'll be changing, not necessarily the experience.
Samsung has launched a new version of its Chromebook 2, an 11.6-inch notebook running Google's Chrome OS and powered by an Intel processor rather than one of the South Korean's own Exynos ARM chips. The new notebook will drop at under $250, challenging low-cost Windows laptops in the process, while battery life will be a healthy nine hours according to Samsung's estimates. On the outside, meanwhile, there's a faux-leather finish which is likely to prove divisive among Chromebook buyers.
Samsung can’t afford to stumble with the Galaxy Note 4. The fourth-gen phablet arrives as Samsung wakes up to a new, and not especially rewarding, phase in its mobile life: the discovery that throwing a hundred designs at the market and hoping at least some of them stick no longer has the same sales success as it once did. At a time so fiercely competitive, Samsung can’t count on simply having originally created the Note 4’s segment to commend this latest model. It needs to deliver as much in the hand as its specifications promise to on the page.