Results for "qualcomm gimbal"

Qualcomm Gimbal takes on Apple iBeacon for micro-location

Qualcomm Gimbal takes on Apple iBeacon for micro-location

Qualcomm has launched Gimbal, its take on Apple's iBeacon, a system of context-aware proximity beacons intended for shopping, social networking, mobile services, and more. Using small, battery powered Bluetooth dongles which create localized hotspots to interact with iOS and - eventually - Android devices, Qualcomm says Gimbal can push product information, sports team details, topical adverts, and other content whenever a smartphone comes into range, just as iBeacon promises only with eventual cross-platform support.

Continue Reading

Qualcomm spins off Gimbal Bluetooth beacon business

Qualcomm spins off Gimbal Bluetooth beacon business

Qualcomm has spun off Gimbal, its location-based services system compatible with Apple's iBeacon, into a standalone company, offering retailers, entertainment venues, and businesses proximity-sensing and geofencing. The independent Gimbal, Inc. will push what Qualcomm described as "the digital sixth sense", feeding personalized information to users iOS and Android devices based on where they are in stores or stadium.

Continue Reading

Brighter beacons: Up close with Qualcomm’s Gimbal for Apple Stores

Brighter beacons: Up close with Qualcomm’s Gimbal for Apple Stores

With Gimbal, Qualcomm has a device that breaks quite a few molds. Open source, secure, and conceptually cool, Gimbal has the ability to actually make a difference in your day-to-day life. If you’re one to shop at an Apple Store, chances are you already know just how sublimely smooth the Gimbal experience can be. We sat down with Kevin Hunter, Qualcomm’s Senior Director of Product Management for Retail Solutions, to find out just how Gimbal makes it happen, both for retailers and consumers.

Continue Reading

Qualcomm talks Gimbal, partnership with Miami Dolphins

Qualcomm talks Gimbal, partnership with Miami Dolphins

Qualcomm’s Gimbal is a proximity awareness device that pushes pertinent information depending on your location. By locating your device, retailers and others can push timely information to you. We’ve imagined quite a few use-case scenarios for the proximity-based information service, and at CES, we caught up with Qualcomm to chat about Gimbal.

Continue Reading

Philips LED lights flicker out a challenge to iBeacon and Gimbal

Philips LED lights flicker out a challenge to iBeacon and Gimbal

Philips has its own plans for location-based services in stores and entertainment venues, eschewing low-power Bluetooth by instead using LED lighting that can communicate with a smartphone app and guide customers around. Dubbed Intelligent Lighting, the connected retail lighting system not only illuminates the store, as you'd expect, but acts as a positioning grid which the smartphone can use to figure out where it is currently.

Continue Reading

Star Trek Into Darkness app Review: dive in with Gimbal!

Star Trek Into Darkness app Review: dive in with Gimbal!

This week the folks at Paramount Pictures have released a very special app for the next blockbuster science fiction film in the Starfleet universe: Star Trek Into Darkness! This app is not just your everyday average movie companion app, it's a straight up scavenger hunt that uses the camera on your smartphone as well as the sensors you've got under the hood of your device to sent you out into the wild to collect a series of media bits as well as real physical location markers. This technology is made real with Qualcomm Labs' Gimbal technology and Qualcomm Vuforia augmented reality platform.

Continue Reading

Samsung Proximity brings beacons beyond iPhone

Samsung Proximity brings beacons beyond iPhone

Before today, Samsung had been relatively mum on the subject of "beacons." Apple started talking about their program - "iBeacon" - some time ago. We saw a Qualcomm Gimbal-made system for Apple Store in action back in February - ready to roll. Here near the end of the year, Samsung's developer conference has led the way to the company's own software solution for beacon technology. It all begins with Bluetooth LE.

Continue Reading

McDonalds puts notifications on the menu with iBeacon program

McDonalds puts notifications on the menu with iBeacon program

McDonald's has announced they’ve begun testing the power of beacons. At several franchise locations in Columbus, Georgia customers are being treated to deals via iBeacon technology. The rollout is done in partnership with Piper, a provider of low-energy beacon solutions, with plans for a wider rollout once the kinks are ironed out. If they've got Bluetooth on, customers may see special offers or coupons pushed to their handsets, which can be redeemed at purchase. According to Piper, it’s working well.

Continue Reading

1 2