Results for "qualcomm gimbal"

Qualcomm Gimbal takes on Apple iBeacon for micro-location

Qualcomm Gimbal takes on Apple iBeacon for micro-location

Qualcomm has launched Gimbal, its take on Apple's iBeacon, a system of context-aware proximity beacons intended for shopping, social networking, mobile services, and more. Using small, battery powered Bluetooth dongles which create localized hotspots to interact with iOS and - eventually - Android devices, Qualcomm says Gimbal can push product information, sports team details, topical adverts, and other content whenever a smartphone comes into range, just as iBeacon promises only with eventual cross-platform support.

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Qualcomm spins off Gimbal Bluetooth beacon business

Qualcomm spins off Gimbal Bluetooth beacon business

Qualcomm has spun off Gimbal, its location-based services system compatible with Apple's iBeacon, into a standalone company, offering retailers, entertainment venues, and businesses proximity-sensing and geofencing. The independent Gimbal, Inc. will push what Qualcomm described as "the digital sixth sense", feeding personalized information to users iOS and Android devices based on where they are in stores or stadium.

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Brighter beacons: Up close with Qualcomm’s Gimbal for Apple Stores

Brighter beacons: Up close with Qualcomm’s Gimbal for Apple Stores

With Gimbal, Qualcomm has a device that breaks quite a few molds. Open source, secure, and conceptually cool, Gimbal has the ability to actually make a difference in your day-to-day life. If you’re one to shop at an Apple Store, chances are you already know just how sublimely smooth the Gimbal experience can be. We sat down with Kevin Hunter, Qualcomm’s Senior Director of Product Management for Retail Solutions, to find out just how Gimbal makes it happen, both for retailers and consumers.

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Qualcomm talks Gimbal, partnership with Miami Dolphins

Qualcomm talks Gimbal, partnership with Miami Dolphins

Qualcomm’s Gimbal is a proximity awareness device that pushes pertinent information depending on your location. By locating your device, retailers and others can push timely information to you. We’ve imagined quite a few use-case scenarios for the proximity-based information service, and at CES, we caught up with Qualcomm to chat about Gimbal.

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Super Bowl weekend gets ‘beaconized’ courtesy of Gimbal

Super Bowl weekend gets ‘beaconized’ courtesy of Gimbal

As the sporting world steadies its gaze on Phoenix this weekend, there’s more than just a Super Bowl going on. The event, once just a game to decide the champions of the NFL, has morphed into a festival. Much like the NFL has grown, so has their coup de grace. If you’re weaving your way through the festivities orbiting the Super Bowl this weekend, you might even find your phone is getting in on the action, helping you find great stuff to do.

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Shazam, Gimbal partner for location-based music suggestions

Shazam, Gimbal partner for location-based music suggestions

Shazam has officially announced a really exciting project that will could you in the right mood, at the right time, no matter what. The music-finding and suggestion service has included the Gimbal SDK, which will bring you location-based recommendations. Using Gimbal’s impressive proximity awareness features, Shazam will be able to tell where you are, and recommend the appropriate musical soundtrack. Shazam CEO Rich Riley said it was a way for his company to “connect our users with the world around them.

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Philips LED lights flicker out a challenge to iBeacon and Gimbal

Philips LED lights flicker out a challenge to iBeacon and Gimbal

Philips has its own plans for location-based services in stores and entertainment venues, eschewing low-power Bluetooth by instead using LED lighting that can communicate with a smartphone app and guide customers around. Dubbed Intelligent Lighting, the connected retail lighting system not only illuminates the store, as you'd expect, but acts as a positioning grid which the smartphone can use to figure out where it is currently.

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Star Trek Into Darkness app Review: dive in with Gimbal!

Star Trek Into Darkness app Review: dive in with Gimbal!

This week the folks at Paramount Pictures have released a very special app for the next blockbuster science fiction film in the Starfleet universe: Star Trek Into Darkness! This app is not just your everyday average movie companion app, it's a straight up scavenger hunt that uses the camera on your smartphone as well as the sensors you've got under the hood of your device to sent you out into the wild to collect a series of media bits as well as real physical location markers. This technology is made real with Qualcomm Labs' Gimbal technology and Qualcomm Vuforia augmented reality platform.

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