Search Results for: project alesia

News Corp Project Alesia not dead yet; Tablet-centric “Daily” news app incoming

News Corp Project Alesia not dead yet; Tablet-centric “Daily” news app incoming

News Corp's Project Alesia digital aggregation system may not be quite as abandoned as previously suspected, with CEO Rupert Murdoch telling attendees at the Morgan Stanley TMT conference this week that the first step in the process is nearly ready for launch. "There are two tablet-based projects [within News Corp]" Murdoch explained, referring to a news app for tablets believed to be called the Daily, and saying that "there is ongoing work around a tablet-based publication, I will give you more details around that in the short term, in the next few months. That’s largely a US… tablet-only product."

Continue Reading...

Murdoch abandons $30m Project Alesia news aggregator

Murdoch abandons $30m Project Alesia news aggregator

Rupert Murdoch has apparently scuppered plans to launch a digital content system that would have offered subscription access to all of News Corp.'s media, despite being only weeks away from its official debut.  Dubbed Project Alesia, the system was intended to be Murdoch's assault on Google News and other content aggregators, and include sources such as The Wall Street Journal, The Times, The Sunday Times, The Sun and News of the World.

If true, it's been an expensive, time-consuming experiment.  News Corp. is believed to have sunk around $30m into the project, which apparently has a staff of over 100.  Meanwhile around $1.57m in advertising had supposedly been earmarked for the launch.

Continue Reading...

News Corp’s “Daily” iPad app set for $0.99 Steve Jobs reveal?

News Corp’s “Daily” iPad app set for $0.99 Steve Jobs reveal?

Speculation over News Corp's supposedly incoming "Daily" news aggregation service continues to bubble, with CEO Rupert Murdoch supposedly set to unveil the iPad app alongside Apple CEO Steve Jobs at the end of November. Tipped for release in early 2011, WWD describe the Daily as having "a tabloid sensibility with a broadsheet intelligence" and costing $0.99 per week; there will be no print or online edition, only the app version.

Continue Reading...