Round smartwatches may not be new, but Pebble believes it has something different to offer in the shape of the Pebble Time Round. The company's first wearable with a circular display, it promises the same cross-platform iOS and Android support for notifications, media control, and more, as its square-screen siblings.
Pebble has had to make a couple of compromises to achieve the 7.5mm thickness, most conspicuously in battery life. Where a regular Pebble lasts anything between 7 and 10 days, Pebble Time Round will go two full days on a charge.
The company's hope is that fashionistas who might have been turned off by its chunky, squared-off watches may think again if they see something smaller and svelter.
More information in our full hands-on.