At NVIDIA 2015, Audi's VP of electronics development Ricky Hudy joined Jen-Hsun Huang onstage. There he spoke on how Audi was at the forefront of in-car computing 10 years ago, aligning themselves with the future by realizing the potential for in-car supercomputing. It was the way of the future. Here in 2015, it is the present. They key to this present was - and remains - bringing the refresh and development cycle for vehicles up to speed with the consumer electronics world. This, of course, wasn't easy.