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CES 2011 NVIDIA’s Tegra Coming Out Party

CES 2011 NVIDIA’s Tegra Coming Out Party

There has been a lot of hype and speculation about NVIDIA’s Tegra 2 dual core processor. Many of us in the industry have been waiting to see it in action for some time and at this-years CES our wishes have come true.

Nearly every major press conference I attended included the release of a super phone or tablet running NVIDIA’s dual core ARM processor named Tegra 2. The total count so far is five Tegra 2 devices and the show just started.

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NVIDIA push Tegra 2 for Superphones plus Tegra Zone app

NVIDIA push Tegra 2 for Superphones plus Tegra Zone app

Tegra 2 isn't new, but NVIDIA is hoping that 2011 will be the year that the dual-core mobile processor comes into its own. Last we heard of "superphones" it was Google trying to brand their Nexus One as such; now NVIDIA is seizing on the title to describe devices packing multi-core CPUs, speedy GPUs and frugal power requirements, the first device being LG's Optimus 2X. To help users pair up superphones with apps worthy of Tegra 2, NVIDIA is also launching its own software tool.

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Tegra 2 tablets will be “absolutely exquisite” promises NVIDIA CEO; Galaxy Tab just “a large phone”

Tegra 2 tablets will be “absolutely exquisite” promises NVIDIA CEO; Galaxy Tab just “a large phone”

NVIDIA CEO Jen-Hsun Huang has acknowledged the company's tardiness in entering the tablet market, saying that when it comes to taking on the iPad, "if you're going to give that wonderful product a run for its money, you better build something absolutely exquisite." Speaking during NVIDIA's Q3 2010 earnings call, Huang spent plenty of time talking up next-gen Android phones and tablets that are in the pipeline, directly referring to the iPhone and iPad as the prime competition.

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LG to Implement NVIDIA’s Tegra 2 Processor in Upcoming Smartphones

LG to Implement NVIDIA’s Tegra 2 Processor in Upcoming Smartphones

LG has kept up with their Windows Mobile offerings, and they've said that they have a commitment to Microsoft's Windows Phone 7 that's set to launch this year. With that being said, the hardware needs to make folks out there in the market get excited again. Because, unfortunately, LG and smartphones haven't necessarily been on people's tongues as of late. But, that has a very good chance of changing, if LG does indeed work with NVIDIA to get Tegra 2 into a smartphone later this year.

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NVIDIA asks for patience in Tegra 2 tablet wait

NVIDIA asks for patience in Tegra 2 tablet wait

I remember when NVIDIA first started talking about its Ion platform. The graphics giant was big on talking the platform up, but had no products for us to see when the platform first debuted. The talk at the NVIDIA press conference about the Tegra 2 platform for tablets is very similar to that first Ion unveiling.

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NVIDIA CEO: Tegra 2 will sweep tablets & smartphones; Moorestown “an elephant”

NVIDIA CEO: Tegra 2 will sweep tablets & smartphones; Moorestown “an elephant”

We've made no bones of our love of NVIDIA's second-gen Tegra chipset, and how excited we are about seeing it in upcoming tablets like the Notion Ink Adam, and unsurprisingly NVIDIA's CEO, Jen-Hsun Huang, is just as keen on the SoC.  He's been talking up the Tegra's potential (again) against Qualcomm's Snapdragon - "we use the right processors to do the right job" - as well as saving some particularly biting criticism for Intel's Z6xx Moorestown chips - "you could give an elephant a diet but it's still an elephant" - and even teasing a little about the possibility of a webOS tablet.

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NVIDIA want Tegra 2 to be performance Android option; challenge Snapdragon & Apple A4

NVIDIA want Tegra 2 to be performance Android option; challenge Snapdragon & Apple A4

NVIDIA are looking to take on Qualcomm in the Android arena, with CEO Jen-Hsun Huang positioning the company's second-gen Tegra chipset as a more multimedia- and performance-focused alternative for high-end devices.  Huang complimented Qualcomm and TI's mobile chipsets, describing them as "wonderful application processors", but went on to say that "our differentiation and our contribution to the space is where multimedia, high resolution snappy graphics [are] really necessary."  He also highlighted Tegra's possibilities for larger-scale, iPad rivalling Android tablets, such as Notion Ink's Adam.

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