Results for "nielsen"

Latest Nielsen data shows smartphone market is stabilizing, major OS’ hold steady

Latest Nielsen data shows smartphone market is stabilizing, major OS’ hold steady

Nielsen tracks all sorts of things for people that are interested in various markets. One of the markets that the analytics firm tracks that geeks tend to be really interested in its the market share for various smartphone operating systems. The latest figures are in from Nielsen and it looks like the growth of the major smartphone operating systems may be leveling out. Android is still the most popular OS on the market, but its lead over iOS may have stopped growing.

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Nielsen: Android leads US smartphone segment but Google weaker than Apple & RIM

Nielsen: Android leads US smartphone segment but Google weaker than Apple & RIM

Android holds pole position in the US smartphone battle when it comes to OS marketshare, but Google is at a weaker position versus iOS and BlackBerry because it is reliant on third-party manufacturers producing devices. That's Nielsen's stance at least, going by the latest set of postpaid mobile subscribers across smartphone platforms between November 2010 and January 2011. The researchers claim Android has 29-percent of the market, but shared predominantly between HTC (12-percent), Motorola (10-percent) and Samsung (5-percent).

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iPhone OS market share still dwarfs Android claims Nielsen

iPhone OS market share still dwarfs Android claims Nielsen

Research analysts Nielsen have released their latest smartphone market share report, covering the first quarter of 2010, and in terms of growth only iPhone OS and Android are really shining.  Both platforms climbed 2 points quarter-on-quarter, though the iPhone still holds a significant lead over its rival, comprising 28-percent of the smartphone market compared to Android's 9-percent.  The report follows earlier, contested figures from NPD which suggested Android had overtaken iPhone OS in the US market.

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iPhone 3G now top cellphone in use in US; “Psychographic” advantage over BlackBerry say Nielsen

iPhone 3G now top cellphone in use in US; “Psychographic” advantage over BlackBerry say Nielsen

Having pulled ahead of Windows Mobile in US smartphone market share, the iPhone 3G has now been named the most popular single handset in use in the US between January and September 2009.  Research firm Nielsen found that the Apple smartphone edged out the BlackBerry 8300 series (at 3.7-percent) with 4-percent of all subscribers; meanwhile a separate Nielsen report found that while RIM's handsets currently have twice the market penetration of Apple's (8-percent versus 4-percent), the iPhone has a "psychographic" advantage as the go-to device for users wanting the newest technology.

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Discovery network shows slated to hit Hulu on Jan 1

Discovery network shows slated to hit Hulu on Jan 1

More people are ditching cable and turning to video streaming services, according to Nielsen, and following the trend is an increase in the number of shows -- including original content -- available through places like Netflix. For its part, Hulu will be adding some popular series from Discovery Network with the turn of the New Year, including the popular fishing series Deadliest Catch and MythBusters.

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TV viewership dropped last quarter, online streaming skyrocketed

TV viewership dropped last quarter, online streaming skyrocketed

The latest report from Nielsen shows the growing change in how consumers are watching their favorite shows. Last quarter, the number of people watching traditional television dipped by 4-percent, but those watching shows through online streaming services skyrocketed by 60-percent. This is in comparison to the same quarter (Q3) last year, and it is anticipated the increase in streaming video adoption will impact traditional TV. This news comes shortly after Netflix's CEO Reed Hastings predicted that traditional TV will be effectively dead by 2030.

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Your internet is about to be rated like a TV show

Your internet is about to be rated like a TV show

This week the folks at Adobe and Nielsen have made clear their intent to rate the internet. These ratings won’t necessarily be used the same way movie ratings are - you probably won’t be banned from seeing an R-rated website if you’re under-age any more than you’re banned today. But Nielsen’s Digital Content Ratings data will be available in Adobe Marketing Cloud products, and Nielsen measurement data will be embedded in Adobe Primetime for broadcast TV. It's all for the greater good of advertising, really.

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