Results for "nielsen"

iPhone OS market share still dwarfs Android claims Nielsen

iPhone OS market share still dwarfs Android claims Nielsen

Research analysts Nielsen have released their latest smartphone market share report, covering the first quarter of 2010, and in terms of growth only iPhone OS and Android are really shining.  Both platforms climbed 2 points quarter-on-quarter, though the iPhone still holds a significant lead over its rival, comprising 28-percent of the smartphone market compared to Android's 9-percent.  The report follows earlier, contested figures from NPD which suggested Android had overtaken iPhone OS in the US market.

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iPhone 3G now top cellphone in use in US; “Psychographic” advantage over BlackBerry say Nielsen

iPhone 3G now top cellphone in use in US; “Psychographic” advantage over BlackBerry say Nielsen

Having pulled ahead of Windows Mobile in US smartphone market share, the iPhone 3G has now been named the most popular single handset in use in the US between January and September 2009.  Research firm Nielsen found that the Apple smartphone edged out the BlackBerry 8300 series (at 3.7-percent) with 4-percent of all subscribers; meanwhile a separate Nielsen report found that while RIM's handsets currently have twice the market penetration of Apple's (8-percent versus 4-percent), the iPhone has a "psychographic" advantage as the go-to device for users wanting the newest technology.

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Netflix users reclaim 140 hours others spend watching TV ads

Netflix users reclaim 140 hours others spend watching TV ads

Discussions of cord-cutting usually touch on the financial and less-limited aspects of eschewing traditional television. The latter of those two talking points are less relevant today as networks embrace on-demand and live streaming, but there's another aspect of ditching cable that, well, cable can't compete with: the lack of advertisements. Some video streaming services like Hulu still have commercials, but others like Netflix don't, and those who use Netflix are regaining a significant number of hours otherwise spent watching TV commercials.

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Prince releases ONE SONG to Spotify

Prince releases ONE SONG to Spotify

This morning Prince released a singe by the name of "Stare" to Spotify exclusively. This is now the one song available from Prince on Spotify other than tracks on soundtracks and associated labels. After removing all of his singles and albums from Spotify and other streaming services earlier this month, Prince has returned with one song. The idea here, clearly, is that Prince doesn't need to have all of his music available all the time. Instead, he'll reveal one track at a time, pushing the hype machine in strange new directions.

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Here’s how long binge-watching your favorite shows will take

Here’s how long binge-watching your favorite shows will take

House of Cards owes a bit of its popularity to binge watching. Once a season is dropped, we can watch as much or little as we like in one sitting. It’s the same reason other shows have stood the test of time; we can binge-watch in syndication for fun, or catch up with a series as it heads into a new season. But just how long will it take you to watch Game of Thrones before the April 15 Season 5 debut? Better clear a weekend.

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Netflix, Hulu and more are dominating traditional TV

Netflix, Hulu and more are dominating traditional TV

It's no secret that many are gravitating towards Netflix, Hulu and similar services to get their entertainment fix, and traditional cable viewership has suffered as a result. The introduction of Sling TV, a streaming television service from Dish Network, is likely to further entice consumers away from traditional pay-TV subscriptions, but so far video on demand and similar services have done a well enough job on their own. According to a new report that looks at Nielsen data, traditional television viewership in the US has dived.

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Music streaming up by 54% in 2014 as digital sales continue decline

Music streaming up by 54% in 2014 as digital sales continue decline

New evidence in the form of a report from Nielsen SoundScan has confirmed that 2014 saw a significant shift in the digital music market among U.S. consumers. While the last decade has seen a clear dominance of downloading digital music purchases, last year marked a notable decline in that trend as steaming services maintained their explosive growth. Nielsen's report notes that digital sales dropped by 9%, to 117.6 million, while online streaming was up by 54% over 2013.

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Discovery network shows slated to hit Hulu on Jan 1

Discovery network shows slated to hit Hulu on Jan 1

More people are ditching cable and turning to video streaming services, according to Nielsen, and following the trend is an increase in the number of shows -- including original content -- available through places like Netflix. For its part, Hulu will be adding some popular series from Discovery Network with the turn of the New Year, including the popular fishing series Deadliest Catch and MythBusters.

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TV viewership dropped last quarter, online streaming skyrocketed

TV viewership dropped last quarter, online streaming skyrocketed

The latest report from Nielsen shows the growing change in how consumers are watching their favorite shows. Last quarter, the number of people watching traditional television dipped by 4-percent, but those watching shows through online streaming services skyrocketed by 60-percent. This is in comparison to the same quarter (Q3) last year, and it is anticipated the increase in streaming video adoption will impact traditional TV. This news comes shortly after Netflix's CEO Reed Hastings predicted that traditional TV will be effectively dead by 2030.

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Your internet is about to be rated like a TV show

Your internet is about to be rated like a TV show

This week the folks at Adobe and Nielsen have made clear their intent to rate the internet. These ratings won’t necessarily be used the same way movie ratings are - you probably won’t be banned from seeing an R-rated website if you’re under-age any more than you’re banned today. But Nielsen’s Digital Content Ratings data will be available in Adobe Marketing Cloud products, and Nielsen measurement data will be embedded in Adobe Primetime for broadcast TV. It's all for the greater good of advertising, really.

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