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Mobile Mix study shows Android almost double iOS market share

, Sep 23rd 2011 Discuss [5]

Millennial Media released a new Mobile Mix report today for the month of August and unsurprisingly Android and iOS are both still in the lead and growing, while the rest of the competitors continue to fall further behind. Android has quite the lead with a 54 percent market share that's almost double that of iOS, which has 28 percent. Read The Full Story

Android Lags iOS in Mobile Advertising Revenues

, Apr 14th 2011 Discuss [5]

Android may be gaining marketshare, now powering 33 percent of U.S. smartphones, but it is behind iOS in mobile advertising revenues, according to Millennial Media. iOS-based applications account for 47 percent of Millennial revenues in March of 2011, with Android close behind at 36 percent. However, Android is ahead of iOS in mobile ad impressions. Find out more about this interesting trend after the cut. Read The Full Story