Today Microsoft officially launched Windows Phone 7 along with its handset and carrier partners. Microsoft has had success with its Windows Mobile products in the past with enterprise customers but has failed to achieve any significant traction with Windows Mobile in the consumer’s space. Windows Phone 7 is the culmination of over two years of resources and work on Microsoft’s behalf and may be their last chance to make any significant consumer inroads.
Last Friday Google’s Android creator Andy Rubin made a statement in an interview claiming that the world didn’t need another mobile platform. What I found interesting about his statement was that he has forgotten that the company he currently works for (Google) was started at a time when many in the industry said there was no need for another search engine. In the technology industry there is always room for innovation. The real question is whether Windows Phone 7 is innovative enough to keep Microsoft in the mobile game. Read on for further analysis.