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Microsoft Surface RT teardown shows giant retail profit margin

Microsoft Surface RT teardown shows giant retail profit margin

The folks that see how inexpensive an item is to produce and feel that the manufacturer should have little to no profit over this cost are certainly not going to enjoy what they're hearing from IHS iSuppli about Microsoft today, that's for sure. With a a Bill of Materials (BOM) cost of $271 USD and a $13 USD manufacturing cost, the total cost of the Microsoft Surface RT with minimum 32GB NAND flash memory becomes $248 in all, this placing it well below retail price at $599. IHS iSuppli note that compared to the low-end iPad (that being the iPad 2 in this case), the Surface RT generates a greater profit margin in percentage terms and on a per-unit basis as well.

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Microsoft Surface pre-orders delayed in UK, apologetic coupon sent instead

Microsoft Surface pre-orders delayed in UK, apologetic coupon sent instead

This week the folks at Microsoft have made one gigantically undeniable effort to let the world know they're ready for Windows 8 to hit the public, but in the UK, they've hit a bit of a snag. It would appear that those early adopters hoping to get a Microsoft Surface this week after having pre-ordered one when they were placed on sale are now receiving a notice. This notice says that Microsoft is sorry that conflicting messages had been sent through various portals giving different odd delivery dates, be they later or earlier than originally stated - as it turns out, the original date range stands.

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I cancelled my Microsoft Surface order

I cancelled my Microsoft Surface order

I um'd and ah'd and hovered over the purchase button for a day or two, but eventually I clicked: I preordered Microsoft's Surface. Jumping onto new hardware always makes you consider exactly how you're going to integrate it into your life, but my intentions this time around were pretty clear. I liked the cut of Microsoft's jib: that its new version of Windows (and the flagship hardware to run it on) was made not only for sitting back and browsing through content, but for actual, proper content creation. I had visions of leaving my MacBook Pro at home and slipping a slender Surface into my bag instead. And then, with shipping just around the corner, I cancelled the order.

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Microsoft Surface ad campaign kicks off with “The Surface Movement” commercial

Microsoft Surface ad campaign kicks off with “The Surface Movement” commercial

A few hours ago, rumors started swirling that Microsoft Surface ads would start appearing tonight. A tweet appeared from Paul Thurrott of Windows Supersite with alleged times for the ads, info garnered from unnamed sources. It seems the timing was spot-on, as the first commercial was posted on YouTube two hours ago, featuring a lot of dancing, and a lot of Surface tablets being thrown around.

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Microsoft Surface reportedly aiming for $199

Microsoft Surface reportedly aiming for $199

Google and ASUS shocked consumers when they revealed that the Jelly Bean-based Nexus 7 tablet would retail for $199, but is Microsoft poised to do the same come October? That may be the case according to a report from Engadget. Microsoft was coy on the pricing details for its Surface tablet, with one report suggesting the 32GB model would retail for $599. According to Engadget’s sources, launch details suggest that the tablet will retail for as low as $199 on October 26th.

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