Microsoft hasn't been shy in calling out Apple in recent months, pitting Cortana against Siri in a recent advert, while calling out the MacBook Air from the get-go with its Surface Pro 3 launch. Now the OS X ultraportable is under attack again, with a trio of new Microsoft commercials attempting to demonstrate how a pen, touchscreen, and detachable keyboard are together more flexible than a regular notebook can be.
Apple's promotional machine is pretty much legendary, but it's often when the company sticks to the simple messages that it's most effective. Latest to air is a new MacBook Air commercial, dubbed "Stickers", inspired by the various ways in which owners of the ultraportable customize their lids.
Apple's new MacBook Air with Retina display is headed to production with an expected release in October, reports out of Taiwan suggest, though the rumored 12-inch refresh may well have been pushed back. Chatter of a higher-resolution MacBook Air has circulated for some time, bringing the ultraportable's screen in-line with the sort of pixel-dense panels Apple uses in the MacBook Pro, but a revamp earlier this year failed to deliver it.
Microsoft has revealed the Surface Pro 3, and the new Windows tablet's main rival is clear: Apple's 13-inch MacBook Air. The OS X ultraportable was brought up on-stage during Panos Panay's presentation announcing the Surface Pro 3, and promptly slapped on a scale to show how the two hold up in terms of what you'll feel in your bag.
A new version of the MacBook Air is coming tomorrow, according to various sources. The newest of Apple’s thin laptop has been making its way to stores, but won’t be on sale until tomorrow. The newest version is said to house a new processor, which could push the battery life of the Air over the top.
Apple rumors are always making the rounds and a new one has turned up today. This new rumor claims that Apple is set to release updated MacBook Air notebooks next week. This rumor goes along with rumors that surfaced earlier this month suggesting a big change was coming to the MacBook Air line.
Earlier this morning we talked a bit about some rumors having to do with new iPad tablets that would be landing this year sourced from an analyst with KGI Securities named Ming Chi Kuo. The research notes that the analyst put together from details gleaned from sources also talks a bit about Apple's plans for future MacBook and iMac computers.
Over the weekend, tips surfaced claiming a 12-inch fanless MacBook Air is in the works, of which it would be thinner and smaller than the currently available options. Following this, word has surfaced through DigiTimes that Apple plans to release a Retina version of the MacBook Air this year.