HTC has brought in Samsung's former US marketing chief to turbocharge its advertising, hoping to prevent a rerun of 2013 where its flagship HTC One Android phone was eclipsed by the Galaxy media blitz. Paul Golden "created and launched the highly successful Galaxy brand" during his four year stint at Samsung, his LinkedIn profile claims, but is now acting as a consultant for HTC having left the South Korean firm in January 2012.
Supposing you’re a heavy user of Apple’s personal assistant Siri, you’ll be glad to know that the company has just acquired a company that’ll make her a whole lot better. Apple has acquired Novauris Technologies, a group co-founded by Dr James Baker, a founder of Dragon Systems.
"Data is nice, but understanding is better" Jawbone health platform product manager Andrew Rosenthal tells us, snapping his black UP24 around his wrist. You can't accuse the former MIT hacker of lacking confidence about either his employer or its product, the wildly successful UP range of fitness trackers now among the best-known wearables on the market. Nor can you doubt his enthusiasm for that data's potential to amount to far more than a tally of your steps. "Tracking is the data, and that's really important to get right, but that's table stakes at this point and we've spent the past two and a half years getting that right" Rosenthal points out. "The reason Jawbone's going to win in this space, the differentiator in the market, is going to be the ability of companies to make sense of the data, to put it in context, and then to help their users actually act on it, and change their behavior."
Flipboard has bought rival newsreader Zite, spending $60m to bring the CNN app under its control, and with plans to integrate its technology into a single product. Zite, which CNN itself acquired back in 2011, aimed to deliver a personalized set of news articles by analyzing each user's interests, their social networks, and what they actually read. Unfortunately, it also means a death knell for the Zite app.
Samsung is ratcheting up its mobile device freebies with its next flagship, promising buyers of the upcoming Galaxy S5 a few hundred dollars' worth in premium app subscriptions. Calling them "Samsung Galaxy Gifts," the subscriptions range from fitness apps to news services, with the length of subscription mostly hovering between 6 and 12 months.
Apple is reportedly on an engineer hiring spree, poaching staff from HTC and other firms in Taiwan, to speed up how quickly it can develop and launch products and new technologies, it's reported. The Cupertino firm's Chinese engineer and operations staff roster is said to have swollen by several hundred over just the past two years, and is now believed to amount to more than 600.
Jason Holtman, who spent several years working for Valve and was the company's Director of Business Development, took up a job with Microsoft in the latter part of 2013, a move centering around Microsoft's PC gaming efforts. Now, less than half a year later, the company has confirmed Holtman has left the building.
If your everyday social networks prove too uneventful for your business flights, Virgin America aims to offer the solution. Today the company unveiled flight-centric social networking for business travelers who want to meet up with fellow professionals, do some networking while waiting to board, and get to know those around them.
Microsoft is tooling up for a big push into the Internet of Things (IoT), a run on new hires to the team suggests, with hints that consumer tech like wearables and automotive could be on the agenda. The company has been relatively quiet on its plans for computing as it spreads beyond PCs, tablets, phones, and consoles, though the IoT technology could work alongside Microsoft's previous research into HomeOS, a home automation system.