Prophesied by pundits long ago, game streaming, and consequently game rentals, might be the way we consume and play interactive entertainment in the future. Sony is already doing it with PlayStation Now. NVIDIA has just jumped in with GRID. And now it seems that Microsoft is actively developing something similar, codenamed "Arcadia". That said, this streaming technology might go beyond simply streaming games and could be Microsoft's way to keep Android users from completely ignoring its Windows operating system.