I'm not going to lie and say that there was no small part of me that actually wanted to see "Step Up 3D" for my own enjoyment. I could claim that I got dragged along to this movie by my wife. Worse, I could try to convince you that I only went to see this movie in the name of research; that I had no passing interest of my own. But really, I just wanted to see a movie with really cool dancing in 3D.
3D launches have been predominantly fantasy and science fiction movies, for obvious reasons. These movies were already spending millions on special effects. So I was curious to see how 3D would make the leap to other genres.