I remember the first time I told my parents about Facebook. My father, who can often sound like the Dad in @sh*tmydadsays, immediately called out Facebook as self-aggrandizing drivel. What could I say? He was absolutely right. It is a selfish act, ripe for comic plunder. I can hear Louis Black in my head asking: "Why do you think you're so important that you need to tell the whole world what you're doing right now?"