If you’re a digital reader, Kobo has a lineup of tablets you should probably take a look at. Their 7 and 10-inch devices are centric to reading, but also keep the Android fun you might like to have with your tablet. The tablets all have Play Store compatibility, so you can download any app you like. We got an up close and personal look with the two devices here at Showstoppers.
Kobo, maker of eReading devices, rolled out a limited edition Aura HD ereader earlier this year, and a couple months later had a different device appear in an FCC filing. As of today, the company's lineup has been expanded with three new tablets, two of which harbor Tegra processors, as well as an Aura e-ink reader which may have been the device we saw surface back in July.
Kobo debuted its limited edition Aura HD ebook reader back in April, and we got our hands on it shortly after. Now a new device from the company has surfaced in a batch of leaked images, and though we don't know the final name of it yet, it is similar in design to the Aura from the front. While not much is known about it, some details have surfaced via an FCC filing.
Is there room in the market still for e-paper ereaders? Kobo says yes, and has the consumer research to prove it and the new model, the Kobo Aura HD, it claims will fit the bill. A survey of 10,000 of the company's existing users found that 90-percent plan to buy a new, dedicated ereader sometime in the next twelve months, Kobo says; 36-percent apparently have both a tablet and an ereader, and 53-percent use their ereader every day. We caught up with Kobo to take a look.
Kobo has just revealed its new, limited-edition E Ink Reader that will be available for pre-order beginning tomorrow for the price of $169.99. The eReader is dubbed the Kobo Aura HD, and it will be available in 3 colors: Ivory, Espresso, and Onyx (White, Brown, and Black). This new eReader is what Wayne White, the EVP and GM of Devices for Kobo, calls, "The Porsche of eReaders". He says that it pushes the boundaries of eReading, and is designed for those who are in the "driver's seat of their eReading adventures."
If you're an owner of the Kobo Arc tablet, the manufacturer has announced a new Android update is available. The new update promises to optimize the user experience of the tablet with faster performance, better search capability, increased touchscreen responsiveness, and additional features. The update also brings new notifications that the manufacturer describes as actionable.
Kobo has unveiled its 2012 sales, which are reported to have doubled year-over-year. In addition, the company scored 4 million new customers since last summer, giving it a grand total of 12 million registered customers and a cool 20-percent of the ereader market worldwide. Among other things, Fifty Shades of Grey was the most read ebook on the device last year.
I'm sure everyone out there knows that the Friday after Thanksgiving is one of the biggest shopping days of the year. It's called Black Friday for reason, hordes of shoppers intent on saving money at all costs will descend on stores all around the country. If you don't want be part of the fight to get gifts in typical retail stores and have someone on your shopping list its interested in a new digital reader for Christmas, Kobo has a deal for you.
Kobo has announced that their newest device, the Arc tablet, is available for purchase in Canada and the United Kingdom, while France will have it stock starting on Monday. Kobo is an often forgotten brand, thanks to the dominance of Amazon's Kindle series of products, as well as Barnes & Noble's NOOK ereaders and tablets. However, it seems Kobo is looking to make an international dent in the market with its Arc tablet.