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iTunes Radio could push thirteen ads an hour

iTunes Radio could push thirteen ads an hour

iTunes Radio users without iTunes Match subscriptions can expect to hear around thirteen adverts an hour, with brands like McDonald's, Nissan, and Pepsi inking deals with Apple to put their marketing front and center in the new streaming media service. Added to both iTunes 11.1 and iOS 7, each of which was released earlier today, iTunes Radio takes on Pandora and Spotify Radio with themed streaming music supported by one video advert each hour, along with three additional audio adverts every 15 minutes.

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iTunes 11.1 released with iTunes Radio and iOS 7 support

iTunes 11.1 released with iTunes Radio and iOS 7 support

Apple has released iTunes 11.1 for Mac and PC, including iTunes Radio support, new Genius Shuffle functionality, and connectivity support for iOS 7. The new release - which arrives ahead of iOS 7 for existing iPhone, iPad, and iPod touch owners - brings iTunes Radio streaming to the desktop, with ad-supported playback of preset and custom music channels. You'll also need iTunes 11.1 if you want to manage your iOS 7 device, including the new iPhone 5s.

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Pandora iOS app raises game as iTunes Radio arrives

Pandora iOS app raises game as iTunes Radio arrives

Streaming radio stalwart Pandora has refreshed its iPhone and iPad apps and re-jazzed its branding in the face of Apple competition in iOS 7's new iTunes Radio feature, aiming to pre-emptively shore up against the potential loss of users. Pandora v5.0 includes an aesthetic refresh for iPhone users, bringing the music app more in line with the design of iOS 7 - which we reviewed, along with iTunes Radio specifically, yesterday - while the iPad version gets features its phone sibling has been enjoying for some months.

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Pandora 40hr mobile limit ends Sept 1st ahead of iTunes Radio debut

Pandora 40hr mobile limit ends Sept 1st ahead of iTunes Radio debut

Pandora will ditch its 40 hour limit on mobile streaming, the internet radio company has announced, raising its game ahead of Apple's iTunes Radio launch later this year. The decision, which was announced as part of Pandora's latest quarterly financial results, is possible thanks to the "rapid progress of its mobile advertising" the company says, which will offset royalty costs.

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iTunes Radio September launch tipped with full-screen takeover adverts

iTunes Radio September launch tipped with full-screen takeover adverts

Apple's iTunes Radio streaming service will launch in September with at least four high-profile brands including McDonald's and Pepsi, sources claim, and listeners should expect to hear an audio advert every fifteen minutes and a video ad every hour. Announced at WWDC 2013 back in June, iTunes Radio takes on Pandora, Spotify and other streaming music services and will presumably be launched alongside iOS 7; according to Advertising Age, McDonald's, Nissan, Pepsi, Procter & Gamble, and potentially up to two more brands will be first out of the gate with multi-million 12 month advertising deals.

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iTunes 11.1 beta arrives with iTunes Radio built in

iTunes 11.1 beta arrives with iTunes Radio built in

Right on the heels of iOS 7 beta 4 for developers comes the release of iTunes 11.1 in beta mode, appearing this afternoon with iTunes Radio ready for action. Announced at Apple's developer event WWDC 2013, iTunes Radio is a personalized streaming music internet radio station service that becomes more personalized the more the user listens to it. This system will also be built-in and/or available to the iPhone, iPad, iPod touch, Mac, PC, and Apple TV.

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iTunes Radio label deal leak puts Pandora back in the spotlight

iTunes Radio label deal leak puts Pandora back in the spotlight

Apple's iTunes Radio terms for record labels have been revealed, and look likely to ramp up attention on Pandora and other rivals who have recently been accused of short-changing artists. The royalties iTunes Radio will pay, according to the WSJ's insider glance at the offers made to independent labels, will kick off at 0.13 cents per play, as well as a proportionate share of 15-percent of net advertising revenue.

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