iRiver has been in the MP3 and PMP industry for a long time, and some of their most recent devices have been remarkably well manufactured. Especially in the shiny aesthetics department. And in today's market, that's almost half the battle. No one wants an ugly gadget to show off to their friends, after all. And there's definitely no worry about anyone being unimpressed with the shiny good looks of the new S100. It's a simple design, no doubt about that, but that's not a bad thing at all.