Nokia has big plans for PureView, including thinner handsets and Windows Phone support, though there’s more than just branding that’s getting in the way of slimming the smartphone camera tech. We grabbed some hands-on playtime with the Nokia 808 PureView in Germany this week, at the headquarters of long-time photography partner Carl Zeiss, where we not only discovered just what the camera is capable of, but some of the decisions – technical, product and otherwise – behind the PureView concept. And make no mistake: if any one thing signifies Nokia’s potential salvation in the mobile industry, PureView is it.

















