HTC is looking to the success of the ASUS Eee range to reconfigure its own product strategy, according to a DigiTimes report. HTC president and CEO, Peter Chou, is quoted as stating that the Eee's success has impacted significantly on UMPC development, and that HTC will be forced to "adjust its deployment" of UMPCs. Currently the HTC Shift is the best-known UMPC from the company.
After receiving a good bashing over a particular processor, perhaps Qualcomm saw it fit to spread some good vibes around. And by good vibes, we mean trying to sell the other features that its mobile chips are good at. And since mobile photography is one of the newest fads and also the trickiest, it pays to show how your product can help make the almost impossible possible and make a great shot without having to take out your DSLR, or even take it out of the house.
The evidence against the Snapdragon 810 just seems to be piling up. When the HTC One M9 was launched, Qualcomm brushed off complaints about overheating to the unfinished quality of the early models that were being tested. It might try to use that same reasoning with this supposedly prototype version of the Xperia Z3+ that is caught on video heating excessively when using its camera. The problem, however, is that the smartphone supposedly uses a revised version of the chip that already addresses such issues.
HTC might be getting a lot of flak lately over it's dismal performance and its disappointing flagship, but one can't fault the OEM for lack of trying. Ever since it launched, the HTC One M9 has repeatedly been update to address some common complaints, particularly around the camera and the overheating that Qualcomm still denies. At least, as much as software updates can fix them. Another round of updates is working its way to devices in waves, bringing in some more improvements, like better noise reduction and smarter heat management.
If you're a smartphone company that doesn't make its own mobile processors, you're at a disadvantage. Xiaomi isn't at the scale to follow Apple and Samsung and dive into quite silicon yet - though the increasingly popular manufacturer is growing rapidly - but that doesn't mean the latest Mi Note Pro doesn't have a performance edge over Snapdragon 810-powered rivals like the HTC One M9. Usually they're rarer than hen's teeth in North America, so you can consider me curious when I had the opportunity to do some benchmarking with the fettled phone.
HTC reveals the HTC J Butterfly, a large-screened smartphone destined for carriers inside Japan. This smartphone works with many of the same specifications at the HTC One M9, but here works with a 5.2-inch WQHD display (that's 1440 x 2560), also known as 2K. This device also has a Qualcomm Snapdragon 810 processor under the hood alongside 3GB of RAM, more than enough to get you through your biggest and best apps and games. In Japan, of course. Not the United States as such.
HTC came under hard times but, for a while, it seemed that the Taiwanese manufacturer was on the verge of recovery, especially after the HTC One M8 and its new found fascination with mobile photography. Then came the HTC One M9 and now it seems that all hell has broken loose yet again. The company's financial report for April showed rather disappointing, in fact worrying, numbers, with an almost 40 percent decline in revenue from the same month last year. And most of it is being blamed on the One M9's poor market performance.
HTC has introduced the HTC One M8s, a new mobile offering with a 5-inch FHD display and all the fine trimmings you'd expect: a higher-end camera, high-quality audio, HTC's own software, and a design that's the same as the already available HTC One M8 (the latter of which we've fully reviewed). The maker is planning to launch the handset in three different colors -- Amber Gold, Glacial Silver, and Gunmetal Gray -- in different markets. We've all the details after the break!
Those who have been waiting for HTC's latest and greatest need not wait much longer. The OEM has just announced today when their existing fans and new converts in the US will be able to grab the One M9 from their favorite carrier or retailer. Starting March 27, at exactly 12:01 a.m. ET, people can order HTC's 2015 flagship online. But if you prefer to buy it from a store, you'll have to wait for April 10 to roll around before you can do so.
HTC revealed its hand, unsurprisingly called the One M9, and to say that it's a pretty mixed bag would be an understatement. It definitely deserves praise for sticking to the hallmarks of quality that has made its predecessors popular, but perhaps this time it stuck too close. There is little to differentiate the One M9 from the One M8 and in the places that it does, it doesn't exactly deliver. It swapped out its confusing UltraPixel rear camera for a high megapixel one that was easily overshadowed by its contemporaries. The choice of a Qualcomm Snapdragon 810 is still a contentious one at best. The HTC One M9 is, without a doubt, a more refined One M8, a sort of fan service to its faithful. It remains to be seen, however, if it can actually stand apart, on its own, and for long. Read our HTC One M9 Review.