Facebook Messenger is now a platform. At Facebook’s F8 conference today, CEO Mark Zuckerberg announced the new Messenger Platform, but what exactly does it do? Zuck says we’ll have ‘more tools for expression’, and Facebook will let other apps piggyback onto Messenger to do that. Apps like Giphy can be used to create and share GIFs, but that’s not all. Calls “don’t feel like the future”, says Zuck, and he’s right. Messengers users can now communicate with a business inside the app, which really ties the service as an actual platform.