Search Results for: facebook ipo

Shaky self-promotion: Facebook’s cash-milking and vague 600m mobile monetization

Shaky self-promotion: Facebook’s cash-milking and vague 600m mobile monetization

Monetization makes you do crazy things, and none perhaps so crazy as Facebook encouraging users to promote their own lives so as to make them stand out among their friends. The promoted posts trials allowing individuals to highlight particular updates for a fee is one of the odder transitions from business Facebook use to personal users; meanwhile, founder Mark Zuckerberg tells BusinessWeek he's "optimistic" about mobile monetization, but falls short of actually outlining Facebook's plans to squeeze cash out of the 600m mobile users.

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Facebook Messenger updated for iPhone 5

Facebook Messenger updated for iPhone 5

The Facebook environment on iOS for iPhone has been bumped upward once again with the Messenger app grabbing an update with a whole new user interface. If you're the type of person who loves to message back and forth with friend via Facebook and have never tried the stand-alone app for iOS, now's a better time than ever before! You'll be getting favorites integration, better performance than with any version that's come before, and the whole thing just looks a bit better - as it always does each time it's updated.

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Facebook terminates fake accounts with extreme prejudice

Facebook terminates fake accounts with extreme prejudice

If you've got a business that has an extraordinary amount of likes on Facebook and have suddenly felt a bit lighter today, you're not alone: the social network has brought out the axe. This week Facebook has begun implementing many of the changes and rules they outlined in a very basic way several weeks ago regarding fake accounts and likes. If you've payed for likes from odd sources or are the sort of person who makes large amounts of fake accounts just to like your own products, you might be in for a wakeup call.

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Facebook stock rises after Zuckerberg’s comments on mobile

Facebook stock rises after Zuckerberg’s comments on mobile

It's common knowledge by now that Facebook's stock could be doing a whole lot better. Its stock price has been consistently falling ever since Facebook's IPO in May, partly over investor concerns that the company wasn't doing enough to make money from mobile users. Yesterday, Mark Zuckerberg got up on stage at the TechCrunch Disrupt conference, making his first appearance since Facebook went public. His discussion was filled with admissions of failure, but Zuckerberg also looked toward the future, talking about what Facebook is going to do to turn its fortunes in the mobile arena around.

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Facebook’s Zuckerberg talks mobile shortcomings, plans for the future

Facebook’s Zuckerberg talks mobile shortcomings, plans for the future

It isn't exactly a secret that Facebook is struggling in the mobile realm, something that the company's shareholders aren't too crazy about. Facebook's stock has dropped quite a bit since its IPO thanks largely to shareholder concerns about mobile users, and today, Mark Zuckerberg is tackling these issues at the the TechCrunch Disrupt SF conference. This is the first appearance by Zuckerberg since Facebook went public, and he's using the opportunity to be honest with himself about the shortcomings of Facebook on mobile, and what the company plans to do to change that.

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Revised market forecast chops $1B from Facebook revenue in 2012

Revised market forecast chops $1B from Facebook revenue in 2012

Things haven't exactly gone swimmingly for Facebook post IPO. The company has seen the value of its stock decline, and according to a new revised forecast published by the market research firm eMarketer; Facebook is going to make a lot less money this year than previously expected. The market research firm has slashed $1 billion from the 2012 Facebook revenue forecast.

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Peter Thiel sells 20.1M shares of Facebook stock

Peter Thiel sells 20.1M shares of Facebook stock

Peter Thiel was one of the earliest investors and Facebook and owned a huge amount of stock in the company when Facebook made its IPO. Thiel's venture capital firm Founders Fund sold 20.1 million shares last Thursday and Friday in Facebook. The billionaire was one of Facebook's early investors and is a board member of the social networking company.

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Facebook faces loose Likes at crucial ad crux

Facebook faces loose Likes at crucial ad crux

As Facebook's public persona ramps up another new month, less than a year after it's first put itself on the public market with an IPO of some great disaster, the social network faces several allegations of advertising network faux pas. The most recent bit comes in as a release in their very own company filings, a note on how more than 8.7% of its 955 million active accounts are "rule breakers" or completely fake accounts altogether. The second and third negative news bits come from 3rd party groups saying Facebook's advertising network relies too heavily on "likes" that may not even be real, so to speak.

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Battlefield 3 Facebook ads led to 440% return for Electronic Arts

Battlefield 3 Facebook ads led to 440% return for Electronic Arts

When publishers are ramping up on advertising for an upcoming game, Facebook ads don't seem like a natural place to start. If EA's success with Facebook ads for Battlefield 3 is anything to go on, however, maybe they should be. In a recent investor call - Facebook's first one since its IPO - Facebook COO Sheryl K. Sandberg highlighted Electronic Arts' success in using Facebook ads to push the extremely popular game, saying that Electronic Arts spent $2.75 million on ads and now attributes $12.1 million in sales to the marketing campaign.

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