Search Results for: facebook IPO

Facebook Main News Feed Sponsored Links begin to appear

Facebook Main News Feed Sponsored Links begin to appear

This week Facebook has begun to fully implement their long-planned set of Sponsored Links in users main news feeds globally. This update takes advertisements generally reserved for the righthand-side of user layouts and places them front and center for major click-ready power. This upgrade is sure to drive up contention between Facebook and its masses of users because of how users have trained themselves to see the site's layout thus far.

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Facebook’s own-brand Instagram rival prompts head-scratching

Facebook’s own-brand Instagram rival prompts head-scratching

Facebook's decision to launch its own Facebook Camera app this week, despite having announced a $1bn grab for Instagram only weeks earlier, continues to confuse, with some suspecting Zuckerberg & Co. have finally lost the plot. It's been a shaky few weeks for Facebook, with Mark Zuckerberg forced to defend his decision to buy Instagram, a tumultuous IPO not helped by Nasdaq's technical issues and complaints of over-inflated valuations, and ongoing concerns around privacy. Now, replicating Instagram with a home-grown alternative, Facebook's mobile strategy is under the microscope again.

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Google CEO: Facebook is “holding users hostage”

Google CEO: Facebook is “holding users hostage”

Google CEO Larry Page has called out Facebook for its overly-possessive attitude toward user data, arguing that the social network is "holding users hostage" with its shortage of export options. Page criticized the site while appearing on the Charlie Rose show, telling the host that "I think it’s been unfortunate that Facebook has been pretty closed with their data," VentureBeat reports. While Google is willing to open up, Page insists, there's still no sign that Facebook will ever do the same.

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Facebook stock dives

Facebook stock dives

Facebook's share price has continued to tumble, with the freshly-released stock hovering at $33.60 apiece in morning trading. The social network floated on Friday last week, amid stratospheric expectations for just how high shares in Mark Zuckerberg's empire might climb. However, while Facebook met its own goals of a heady $16bn in new funding, the predicted bubble failed to inflate.

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Facebook NASDAQ opening bell “hack” revealed

Facebook NASDAQ opening bell “hack” revealed

This week as Facebook goes public with their IPO with NASDAQ, developers at the social network have celebrated in their own special way - by hacking the stock exchange's starting bell. What you're about to see are some relatively simple behind-the-scenes images taken by a few developers working at Facebook specifically on the NASDAQ bell ringer Mark Zuckerberg used this morning to open the stock exchange as well as the listing of Facebook for the first time in history to the public. As it turns out, Zuckerberg wasn't just ringing a bell, he was posting a Facebook status at the same time as well!

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Facebook facing advertiser exodus warns analyst

Facebook facing advertiser exodus warns analyst

GM abandoning Facebook's paid advertising is likely only the start of high profile brands ditching the social network, analysts predict, with one global firm claiming the site was getting worse, not better, for marketing. "Facebook often stands directly in the way of marketers’ efforts to measure the performance of their programs" Forrester analyst Nate Elliott claims, pointing to the social site's inconsistent jumping between different advertising strategies as it desperately hunts for something that will actually make it money.

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General Motors ditches Facebook advertising

General Motors ditches Facebook advertising

Automotive behemoth General Motors has ditched its Facebook advertising plans, the car company has confirmed, though it intends to continue using the social network for free outreach to consumers. GM gave no specific reason publicly for its decision to cease using Facebook adverts, but a source familiar with the decision told WSJ that the campaigns "had little impact on consumers" and were not being seen as the best use of advertising budgets.

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Facebook buys out Lightbox

Facebook buys out Lightbox

This week Facebook has been announced as purchasing Lightbox, this purchase topping off their recent $1 billion dollar grab of Instagram and coming up right behind their summer IPO. This service purchase will have lightbox.com shutting down sign-ups immediately and will have current users given a final chance to download their current photo collection before June 15th. This purchase does not include the Lightbox company itself, only its staff, while "portions" of the code written by the staff for Lightbox will be open-sourced through Github in the coming weeks.

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Facebook goes big with mobile update

Facebook goes big with mobile update

There's a whole new Facebook in town this week with their team of intrepid developers delivering one significant change to their mobile view: larger images. This doesn't mean that your display is getting any bigger, of course, so what you've got here instead is a layout for the mobile version of Facebook which makes better use of the images you see in your news feed on the daily. Last week Mark Zuckerberg let the world know in a pre-IPO talk with investors that the mobile world is the company's top priority - their biggest, if we can be so bold at this point.

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