Results for "facebook IPO"

Facebook facing advertiser exodus warns analyst

Facebook facing advertiser exodus warns analyst

GM abandoning Facebook's paid advertising is likely only the start of high profile brands ditching the social network, analysts predict, with one global firm claiming the site was getting worse, not better, for marketing. "Facebook often stands directly in the way of marketers’ efforts to measure the performance of their programs" Forrester analyst Nate Elliott claims, pointing to the social site's inconsistent jumping between different advertising strategies as it desperately hunts for something that will actually make it money.

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General Motors ditches Facebook advertising

General Motors ditches Facebook advertising

Automotive behemoth General Motors has ditched its Facebook advertising plans, the car company has confirmed, though it intends to continue using the social network for free outreach to consumers. GM gave no specific reason publicly for its decision to cease using Facebook adverts, but a source familiar with the decision told WSJ that the campaigns "had little impact on consumers" and were not being seen as the best use of advertising budgets.

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Facebook buys out Lightbox

Facebook buys out Lightbox

This week Facebook has been announced as purchasing Lightbox, this purchase topping off their recent $1 billion dollar grab of Instagram and coming up right behind their summer IPO. This service purchase will have lightbox.com shutting down sign-ups immediately and will have current users given a final chance to download their current photo collection before June 15th. This purchase does not include the Lightbox company itself, only its staff, while "portions" of the code written by the staff for Lightbox will be open-sourced through Github in the coming weeks.

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Facebook goes big with mobile update

Facebook goes big with mobile update

There's a whole new Facebook in town this week with their team of intrepid developers delivering one significant change to their mobile view: larger images. This doesn't mean that your display is getting any bigger, of course, so what you've got here instead is a layout for the mobile version of Facebook which makes better use of the images you see in your news feed on the daily. Last week Mark Zuckerberg let the world know in a pre-IPO talk with investors that the mobile world is the company's top priority - their biggest, if we can be so bold at this point.

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Facebook testing paid highlighted posts

Facebook testing paid highlighted posts

Facebook may soon be worth A Lot Of Money, but what’s the plan to monetize that doesn’t involve advertisers? Turns out you may have to pay Facebook a small amount to promote highlighted posts. Facebook is reportedly testing the feature, which would charge users $2 in order to highlight important posts to gain more visibility and clicks.

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Facebook Instagram deal faces 6 month hold

Facebook Instagram deal faces 6 month hold

This week it seems that Facebook doesn't quite have full ownership of the photo taking and editing app Instagram - not yet, anyway. Before its $1 billion dollar deal can go through, the Financial Times reports an FTC regulatory probe must be completed - until then there will be a delay. The Federal Trade Commission has taken a "second request" after its first 30-day review of the deal, a review that at first happens with any deal in the United States that equals over $66 million dollars as a matter of course - and of course, there does seem to be some issues.

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Facebook Instagram deal faces FTC delay

Facebook Instagram deal faces FTC delay

Facebook's $1bn acquisition of camera app Instagram could be delayed, insiders have suggested, with the US government investigation into the deal potentially causing the social network to miss its Q2 2012 deadline. Although a Federal Trade Commission (FTC) probe into any deal of this size is standard, two people familiar with the investigation tell the Financial Times that the Instagram deal could be under the microscope for anything from six to twelve months.

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Microsoft courting Facebook for Windows Phone says insider

Microsoft courting Facebook for Windows Phone says insider

Microsoft is considering courting Facebook to use Windows Phone as the basis of the oft-rumored Facebook Phone, according to insider whispers, using the fact that it isn't Google as a key selling point. Although recent leaks have suggested Facebook intends to use a significantly reworked version of Android as the basis for its own-brand handset, Business Insider's source claims Microsoft believes development is not yet so far advanced as to prevent it from scooping the social site's business with a well-played Windows Phone push.

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Facebook counts on App Center to solve mobile crisis

Facebook counts on App Center to solve mobile crisis

Facebook's new App Center could increase tensions between the site and Google and Apple, with Zuckerberg's desire for mobile stability forcing him to carve a niche in-between existing app store behaviors. Although long-standing rumors around Facebook's Project Spartan have painted it as an HTML5-centric landgrab against iOS and Android, the App Center we've seen revealed this week is more a middle-man between Facebook users and the current App Store and Play Market. Driving Facebook appears to be desperation, as mobile device use increases without a matching rise in monetization.

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Zuckerberg defends $1bn Instagram grab to IPO investors

Zuckerberg defends $1bn Instagram grab to IPO investors

Facebook CEO Mark Zuckerberg has defended his $1bn acquisition of Instagram, telling skeptical investors at the social site's IPO roadshow that there's still huge growth potential in the camera app. The site founder told a New York investor gathering that Facebook had spotted a "tipping point" in Instagram's user data, The Telegraph reports, with Zuckerberg showing up for presentation duty wearing his traditional hoodie and jeans as he tried to justify what's believed to be a purchase he approved with little to no input from the company's board.

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