As the personal technology landscape advances at a rate that's undeniably fantastic, we move beyond our obsession with the slightly lower-tech character Batman and advance to the top of the line equivalent Iron Man, as evidenced by the massive success of the most recent film series. Throughout the 1990s we saw a selection of high-cost Batman
films and a fantastic Batman cartoon series well received by the public at the time because of their ability to connect with us on a non-super level, there's also almost always been some sort of representation of Batman on the small screen as well, no matter what year it is. Batman has always been a fantastic character for the average person to relate with because he's always using tools and technology to help him - he doesn't actually have super powers, so to speak. There's another character out there by the name of Iron Man that's also been around for several decades and represented in a series of cartoons, certainly, but up until now we've not had the technology in film production to represent him accurately: this is Iron Man.