Pocket-lint posted an interesting story on augmented reality (AR) use in online retail and advertising. The technology that has been deemed a “gimmick” in the past is expected to bring in $1.5 billion in global revenues from AR applications by 2015. Advertising is now using AR to promote things from movies and cars to food and watches. The technology uses cameras and “augments” the user’s reality, whether it be their face or something their holding, and digitally alters it for the purposes of the product or application. See videos of AR in action for advertising and online retail after the cut.