Results for "augmented reality"

Augmented Reality For Online Retail And Advertising In The Future

Augmented Reality For Online Retail And Advertising In The Future

Pocket-lint posted an interesting story on augmented reality (AR) use in online retail and advertising. The technology that has been deemed a “gimmick” in the past is expected to bring in $1.5 billion in global revenues from AR applications by 2015. Advertising is now using AR to promote things from movies and cars to food and watches. The technology uses cameras and “augments” the user’s reality, whether it be their face or something their holding, and digitally alters it for the purposes of the product or application. See videos of AR in action for advertising and online retail after the cut.

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TagCandy Uses Augmented Reality to Change the Way we Eat Candy [Video]

TagCandy Uses Augmented Reality to Change the Way we Eat Candy [Video]

Engineering students at Keio University's Yasuaki Kakehi Laboratory in Japan have set their sights on candy. Using a sort of augmented reality, based on sound and sensors, the students have created a new way for people to eat, and enjoy, candy. With a demonstration on video, the students have high hopes for their device, which can give you the sensation of biting into an apple the next time you put a sucker in your mouth.

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Occipital Finds Augmented Reality Capabilities Within Mobile Safari for iOS 4.2

Occipital Finds Augmented Reality Capabilities Within Mobile Safari for iOS 4.2

With iOS 4.2 still fresh in the market, and on iDevices, there's no surprise that people are still stumbling onto new aspects of the latest version of Apple's popular mobile Operating System. And while Augmented Reality may not be the one feature that's on the tip of everyone's tongue, it's still interesting to see new ways that the technology can be implemented in our devices. Thanks to a company called Occipital, we now know that the gyroscope within the latest version of the iPhone, as well as the newest model of iPod Touch, can be used to bring some AR-based fun times.

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iPhone Conrolled Parrot AR.Drone Quadricopter Gets Augmented Reality Chase Game for iOS

iPhone Conrolled Parrot AR.Drone Quadricopter Gets Augmented Reality Chase Game for iOS

This game is called AR.Pursuit and it'll make controlling your flying machine all the more fantastic with augmented reality - available at the end of November in the Apple App Store. It's a two-player game where you control your AR.Drone VS a friend's, blasting away at them with missiles and machine guns, playing cat and dog in a real world / virtual reality world simulation. It's so weird! It's so wild! It looks like so much fun!

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Qualcomm Augmented Reality SDK for Android released

Qualcomm Augmented Reality SDK for Android released

Qualcomm's augmented reality photo frames were perhaps the most memorable demo from the company's IQ 2010 event last month, and as promised they're releasing the necessary SDK for developers to do something similar themselves.  The Qualcomm Augmented Reality SDK for Android uses vision rather than GPS to anchor on-screen graphics to real-world objects, as with the company's Rock 'Em Sock 'Em robots game.

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QderoPateo Articulated Naturality Web Elevates Augmented Reality to a New Level

QderoPateo Articulated Naturality Web Elevates Augmented Reality to a New Level

Some of the best applications out there for our favorite smartphones are based on the idea of Augmented Reality (AR). Utilizing the technology to get real-time information, just by looking at the world through your smartphone, is a cool idea, with plenty of people utilizing the technology to make new things even more interesting. But some companies can't leave well enough alone, and want to make things even better. For example, QderoPateo Communications (QPC) has been hard at work on their Articulated Naturality experience, and now it looks like they've gone full-tilt, bringing Articulated Naturality Web to the forefront, and showing off everything it can do.

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