Results for "augmented reality"

Qualcomm’s Augmented Reality SDK Now iOS Compatible

Qualcomm’s Augmented Reality SDK Now iOS Compatible

Augmented reality involves layering over images of the real physical world with digitally generated graphics that either create a fun gaming environment or enhance our experience of the environment around us. There are many possibilities when it comes to integrating the technology into apps, and we may soon be seeing a lot more of these creations in the App Store now that Qualcomm has released an iOS compatible SDK for developing augmented reality apps.

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Augmented Reality Cinema App Brings You Into Movies Shot At Your Location

Augmented Reality Cinema App Brings You Into Movies Shot At Your Location

Augmented reality is increasingly being used in creative ways for apps, games, and shopping experiences. The visual combination of what's captured real-time in the physical environment with that which is "augmented" creates very interesting results with many applications and possibilities. Some are more useful while others are simply fun. And one of these fun apps to come is the "Augmented Reality Cinema" app that brings you movie scenes shot at your location.

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Qualcomm Uplinq 2011 Keynote #1: 3D, Peer-to-Peer Gaming, Augmented Reality

Qualcomm Uplinq 2011 Keynote #1: 3D, Peer-to-Peer Gaming, Augmented Reality

This particular Qualcomm keynote on a lovely June 1st morning began with Dr Paul Jacobs, Chairman and CEO of Qualcomm noting some impressive numbers on a large stage with one gigantic colorful screen behind him flowing with ribbons of light. Jacobs noted that they've got word that mobile data is expected to grow 10-12 fold by 2015, this punctuated by the completely odd addition of "Real D 3D" glasses on everyone's seats. Next Jacobs noted that 1 BILLION Qualcomm BREW-powered devices had already been shipped, and notes that "today's market [is one where people] don't really care about what their next PC is going to be."

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Windshield of 2020 packs Augmented Reality [Video]

Windshield of 2020 packs Augmented Reality [Video]

Projecting a head-up display onto your windshield is so passé; Autoglass reckons the future of digital driving is having augmented reality baked into the glass itself. The company has thrown together a video demo of what it believes the windshield of your car will be like in 2020, throwing in intelligent location-based services that can hunt down gas stations, flag up cyclists and pedestrians angling to get run over, and warn you when there's a speed camera nearby.

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Sony SmartAR offers augmented reality without marker glyphs [Video]

Sony SmartAR offers augmented reality without marker glyphs [Video]

Sony has demonstrated a so-called SmartAR system that offers marker-free augmented reality using object recognition. Rather than relying on 2D barcodes to identify and track movement in 3D space, Sony SmartAR can intelligently spot unique elements - such as posters, magazines or more complex forms, like body outlines - and then overlay computer graphics on top of them, such as when viewed on a smartphone.

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Guy gets 3DS Augmented Reality card tattoo

Guy gets 3DS Augmented Reality card tattoo

We have seen tech fans get some weird tattoos over the years. Back in December we talked about the guy who got the Verizon logo tattooed on his hand. That was certainly a geeky tattoo, and now we have a guy, who has had another even geekier tattoo drawn on his forearm. The tattoo in question is something that many Nintendo 3DS owners will recognize.

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Augmented Reality For Online Retail And Advertising In The Future

Augmented Reality For Online Retail And Advertising In The Future

Pocket-lint posted an interesting story on augmented reality (AR) use in online retail and advertising. The technology that has been deemed a “gimmick” in the past is expected to bring in $1.5 billion in global revenues from AR applications by 2015. Advertising is now using AR to promote things from movies and cars to food and watches. The technology uses cameras and “augments” the user’s reality, whether it be their face or something their holding, and digitally alters it for the purposes of the product or application. See videos of AR in action for advertising and online retail after the cut.

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