When you want to see what a product looks like in the space you live in, on your doorstep, in your yard, or in this case, on the baseball field, you use augmented reality - and that's just what Ford has done in collaboration with the folks at GoldRun to promote their new 2012 Ford Escape. What they did was promote the vehicle with what they so plainly called "the Campain," one in which users were invited to participate in either an L.A. Adventure or a Nationwide hunt. Users on the L.A. Adventure took part in a 3-day scavenger hunt through downtown Los Angeles during Blog World Expo 2011, capturing unique AR objects as they went, secret messages and content included, prizes in the wings!