Results for "augmented reality"

ST1080 head mounted augmented reality display gets priced

ST1080 head mounted augmented reality display gets priced

There are a number of head mounted displays on the market today that try and look like sunglasses and offer you a simulated larger screen for your video watching. We have talked about the offerings from Vuzix in the past with the firm showing off the Wrap 1200VR a couple months back. A new competitor on the market is from a company called Silicon Micro Display (SMD) and the glasses are the ST1080.

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Ford 2012 Escape promoted with augmented reality experience

Ford 2012 Escape promoted with augmented reality experience

When you want to see what a product looks like in the space you live in, on your doorstep, in your yard, or in this case, on the baseball field, you use augmented reality - and that's just what Ford has done in collaboration with the folks at GoldRun to promote their new 2012 Ford Escape. What they did was promote the vehicle with what they so plainly called "the Campain," one in which users were invited to participate in either an L.A. Adventure or a Nationwide hunt. Users on the L.A. Adventure took part in a 3-day scavenger hunt through downtown Los Angeles during Blog World Expo 2011, capturing unique AR objects as they went, secret messages and content included, prizes in the wings!

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Qualcomm DVD augmented reality hands-on [Video]

Qualcomm DVD augmented reality hands-on [Video]

Qualcomm's pretty keen on its "Digital 6th Sense" idea, and having played with the company's latest DVD augmented reality app we're starting to see why. Capable of recognizing DVD covers and overlaying live streams of preview clips on top of them on your smartphone's display, the app isn't just AR for the sake of it but an example of how modern chipsets like Snapdragon are capable of some seriously impressive real-time crunching. Check out our hands-on after the cut.

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Vuzix STAR 1200 augmented reality headset hands-on [Video]

Vuzix STAR 1200 augmented reality headset hands-on [Video]

Vuzix has demonstrated its latest augmented reality (AR) glasses for the first time, the Vuzix STAR 1200 (See-Through Augmented Reality), intended to drive development of personal head-up displays. Shown to SlashGear at ShowStoppers during IFA 2011 today, the STAR headset is a development of the WRAP 920AR we tested all the way back at CES 2010; however, the STAR system uses a pair of transparent 852 x 480 displays that allow you to see the real world with computer graphics overlaid on top.

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Droid Bionic Augmented Reality scavenger hunt ARena App released

Droid Bionic Augmented Reality scavenger hunt ARena App released

The Droid Bionic is set to launch on September 8 and in the days leading up to the release, eager fans will get a chance to win their own Droid Bionic by participating in a scavenger hunt. The event was just initiated yesterday on DroidDoes.com and @DroidLanding, but today the augmented reality app required to follow the clues has been released. It's called ARena and can be downloaded from the Android Market.

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Apple patent app reveals advanced “Maps + Compass” feature with augmented reality

Apple patent app reveals advanced “Maps + Compass” feature with augmented reality

A new Apple patent application has surfaced today, revealing that the company has some interesting plans ahead for its "Map + Compass" iOS feature. Titled "Augmented Reality Maps," the patent application shows that future updates to the iOS Maps app could incorporate the use of the iPhone's camera and its various sensors to provide mapping data to visually augment live video and images.

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Qualcomm’s Augmented Reality SDK Now iOS Compatible

Qualcomm’s Augmented Reality SDK Now iOS Compatible

Augmented reality involves layering over images of the real physical world with digitally generated graphics that either create a fun gaming environment or enhance our experience of the environment around us. There are many possibilities when it comes to integrating the technology into apps, and we may soon be seeing a lot more of these creations in the App Store now that Qualcomm has released an iOS compatible SDK for developing augmented reality apps.

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