I was recently discussing companies that are trying to make it big with living room entertainment products with a friend, when he asked me which company -- Microsoft or Apple -- was doing a better job. My first reaction was to say Apple.
Apple is sitting on a stockpile of cash that would make Scrooge McDuck jealous. Jobs and his cohorts in Cupertino are sitting on north of $76 billion in cash and securities meaning that what Apple wants it could buy. Two sources that claim to be in the know are saying that what Apple wants it Hulu. Hulu has been pimping itself to a bunch of different companies over the last few weeks to see if anyone wants to buy.
This past week, I was just surfing the web, looking at news stories, and came across what might be the most shocking report I’ve seen in a long time: Research In Motion is working on an Apple TV competitor.
The product is apparently codenamed “BlackBerry Cyclone” and could launch later this year. The device will reportedly include Netflix streaming, YouTube content, and, well, a whole bunch of other stuff that you and I both know will never make its way to a living room-focused product by RIM.
Apple may soon be getting into the TV business, if an insider source is correct. And we don't mean a revamp of the unfortunate Apple TV set-top box. We mean a full-blown Apple TV display. According to DailyTech, a former Apple executive revealed to them that the project has been in the works and could be unveiled as early as this fall.
As you MAY have heard multiple times, Apple very obviously plans on releasing information on their new "iCloud" service in the very near future (aka WWDC.) What you may NOT know is that they, just yesterday, filed the name iCloud with the European Trademark Office under application 010011484. This trademark was filed under 12 distinct International Classes including all of the following headers: digital music by telecommunications, electronic storage, online social networking services, multimedia content for a fee or pre-paid subscription, computer software, electronic books and magazines, entertainment, photographic services, business management and advertising services, games, headgear and digital devices/computers. That's a lot of meat!
Last night, I was sitting in my living room thinking about what I should watch, and I decided to browse Netflix. But rather than fire up my Apple TV or turn my PlayStation 3 on, I simply clicked over to it from the apps marketplace available through my HDTV. I then started sifting through its library of content.
For Apple, the mobile market is a cash cow. The company’s iPhone and iPad are proving to be the top mobile companions for people around the globe. Apple has sold over 100 million iPhones. Its iPad sales have hit 15 million. The company understands the mobile market and it knows how to capitalize on it.
A new Apple job posting has dropped further hints that the company is planning an Apple HDTV. The role, for an AC/DC power supply design engineer, does not specifically mention a new standalone TV product, but the job description does imply that the new power management systems would be applicable to TVs.