Rumors around Apple's TV set ambitions continue to flourish, with the latest being suggestions that the software engineer responsible for iTunes has now turned his attention to developing an Apple-branded HDTV. Jeff Robbin, involved in both iPod and iTunes development, is reportedly leading the Apple television drive so Bloomberg
's sources would have it, though the project is said to be still a top secret one within the company. Speculation around an Apple HDTV has flourished in the past week, after it was revealed that Steve Jobs told his biographer that he had "finally cracked
" how to make television as usable as iPods and the iPhone.