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Apple’s acquisition of Beats confirmed for $3 billion

Apple’s acquisition of Beats confirmed for $3 billion

In an attempt to get a “headstart”, Apple CEO Tim Cook has confirmed the company is purchasing Beats. He also says Apple will spend $3 billion for Beats, the largest acquisition ever for Apple. This ends weeks of speculation, giving us the answers we’ve been so curious to know.

Apple rumored to have reduced offer for Beats

Apple rumored to have reduced offer for Beats

All the fanfare over Apple buying Beats, and it turns out Apple wasn’t even done researching the company when we first heard of it. A new report from the New York Post suggests Apple was still doing their due diligence when news of the proposed acquisition leaked. The report also suggests Apple has reduced their offer for Beats on the back of poor streaming subscriber numbers.

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Apple/Beats deal said slowed by money, power, and respect

Apple/Beats deal said slowed by money, power, and respect

The Apple deal to acquire Beats, which was supposed to have happened weeks ago, has dragged out far too long. If a deal were to be made, we expect it would have been done by now, but a new report suggests there are some visceral hang-ups keeping it at bay. Most notably, the three tenets of any business dealing: money, power, and respect.

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Lenovo narrowly beats Apple for US-based PC shipments in Q1

Lenovo narrowly beats Apple for US-based PC shipments in Q1

This week the folks at Lenovo have suggested that - perhaps for the first time in a very long time - they’ve beaten Apple for PC sales in the United States. Lenovo makes a point to mention they’ve "surpassed Apple" for PC shipments in their financial fourth quarter in their press release titled "Lenovo Outperforms Market in 4th Quarter and Full Year 2013/14."

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Apple’s Beats buy about Music, not headphones

Apple’s Beats buy about Music, not headphones

Apple acquiring Beats is not about design. Apple did not acquire Beats for their design prowess, as the Beats group does not design the physical elements of their own products - Ammunition Group* does. Instead, Apple will have acquired Beats for its inroads to music, one way or the other. It is possible, if this deal is done, that Apple will have made a bad decision.

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Apple $3.2bn Beats buy apparently confirmed by Dr. Dre

Apple $3.2bn Beats buy apparently confirmed by Dr. Dre

As ways of announcing a $3.2bn acquisition go, popping drinks in the studio with Dr. Dre as he declares himself "the first billionaire in hip-hop" over the deal to sell Beats to Apple is one of the most memorable. In a video posted by actor Tyrese Gibson to his Instagram account, the rapper and producer behind Beats Audio seemingly confirms the sale to the iPhone maker, along with suggesting that the Forbes rich list probably now needs updating.

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