Software download store GetJar has refused to comply with a Cease & Desist (C&D) demand from Apple, arguing that the contentious “app store” name is not yet an official trademark and that the Cupertino company is little more than a pack of bullies. “We started formally distributing free apps in early 2005 and are among the pioneers of the modern direct-to-consumer (D2C) app store distribution space when the iPhone was just an R&D project in Steve Job’s head” GetJar CMO Patrick Mork highlights, going on to suggest that Apple’s legal attention was only provoked when GetJar helped launch the previously-exclusive iOS game “Cut The Rope” on Android.











