Apple’s got something major in the works, according to their iTunes and iCloud chief Eddy Cue. At the Code Conference this week, Cue said Apple has the best products he’s seen in his quarter-century with the company coming later this year. That’s a bold statement from a guy who’s seen just about everything Apple’s ever done.
Supposing there really is an iWatch headed your way via Apple, there’s a good chance the device will take out a big chunk of Apple’s focus on the iPod. Brian Blair of Rosenblatt Securities suggests that the complete absence of a 2013 refresh of the iPod line suggests Apple is bringing in a new force to supplant it. I believe that Apple’s age of the wireless music player will take shape in the form of the iWatch, either holding the music itself or bouncing the music to one’s car stereo (smart stereo, that is) from the iPhone.
“Write the code. Change the world”. That’s the message Apple is sending with this year’s WWDC, their annual get-together to refocus the various efforts surrounding their platforms. They’ve begun preparing Moscone West for the event, showing off their theme for this year along with some pixellated banners.
Apple has snapped up a low-power display company, LuxVue Technology, adding the micro-LED startup to its hardware team where it could potentially help the company's wearables projects. Little about LuxVue is known publicly, though the company managed to persuade not one but two rounds of investors - to the sum of more than $43m - that its low-power displays have promise.
Apple has reportedly added a wearable health expert to its ranks, with an MIT researcher with a history of ear-worn "vital signs monitor" tech said to be joining the company as it makes a push into mHealth. Long-standing rumors have suggested Apple will stage a significant play for the health wearable market with the release of iOS 8, and in fact only this week was tipped to be developing a new set of EarPods headphones that would be able to track pulse.
A tidy rumor regarding Apple’s EarPods was laid out on anonymous messaging app Secret this morning, touting the next generation as having a heavy fitness angle. According to the “leaked” info, the EarPods will be revamped to monitor heart rate and blood pressure, and work with iBeacon technology.
The highly anticipated iWatch is already in production, according to sources in China. The purported news brings us information on a launch timeframe, as well as how many units Apple hopes to move. We also find information on manufacturing, hinting that the device could be slimmer that its competition.
Generally the news is that Apple was discovered to have acquired a single company. Today it’s become apparent that Apple has been acquiring companies rather quickly, with Tim Cook himself confirming that they’d acquired 24 companies over the past 18 months. "That shows that we are on the prowl," said Cook.