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Apple reveals slimmer MagSafe 2 connector

Apple reveals slimmer MagSafe 2 connector

A whole bunch of exciting new developments are coming from Apple's WWDC 2012 event right now, most notably its MacBook Pro refresh. The company's flagship notebook is getting fully revamped with a slimmer body of only 0.7-inches thin. And in order to fit everything on there, you can expect other items to be slimmed down as well, including the MagSafe connector.

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Apple unveils next-gen MacBook Pro: Retina display from $2,199

Apple unveils next-gen MacBook Pro: Retina display from $2,199

In addition to the refreshed MacBook Airs, Apple has also unveiled the next-generation of the MacBook Pro. It’s a 15.4-inch model with a Retina display, with a resolution of 2880 x 1800 and a pixel density of 220PPI. In addition, it’s thinner and lighter than the current MacBook Pros, coming in a 0.71-inches thick and weighing 4.46 pounds. Apple say it’s 25% thinner than the current MacBook Pros, and almost as thin as the MacBook Air.

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Apple WWDC 2012: Are we expecting too much?

Apple WWDC 2012: Are we expecting too much?

Apple's annual developer event may kick off in just a few hours time but the rumor machine has been busy for months, churning out delicious chunks of speculation and hype. A new line of slinky MacBook Pro notebooks, blistering Mac Pro desktops, great swathes of iOS 6 and even a fresh iPhone have all been tipped for the opening WWDC 2012 keynote, each with their retinue of rumor and counter-rumor. As Tim Cook's moment on stage approaches, though, it's looking more and more possible that we've built ourselves up for more disappointment.

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iPen teased in Apple patent

iPen teased in Apple patent

The folks at Apple have once again pushed out a patent for a device they've never before suggested they'd go through with, this time an "iPen" complete with haptic feedback and a speaker. This device has been discovered by Patently Apple will likely never see the light of day, but was indeed filed by inventors Aleksandar Pance and Omar Leung for Apple back in the fourth quarter of 2010 and was published by the US Patent and Trademark Office today. Have a peek at what might have been - or what may be in the near future.

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Samsung memory ads lampoon lag (but do they swipe at Apple too?)

Samsung memory ads lampoon lag (but do they swipe at Apple too?)

Samsung's advertising team is at it again, this time coming up with some would-be virals pushing the company's memory, but already the firm finds itself at the point end of Apple-bashing accusations. The trio of clips focus on the frustrations caused by memory bottlenecks: freezing, batteries draining in short order, and persistent loading balls. It's the latter, though, that has market watchers questioning who, exactly, Samsung's target is.

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Sergey Brin: Apple and Facebook web freedom critique was “distorted”

Sergey Brin: Apple and Facebook web freedom critique was “distorted”

Google co-founder Sergey Brin has criticized coverage of his "internet freedom" comments, taking to Google+ to clarify his position on Apple, Facebook and the threat of government web censorship.  "My thoughts got particularly distorted in the secondary coverage in a way that distracts from my central tenets" Brin wrote on the social networking site, going on to praise Apple and Facebook after having initially expressed concerns about their closed digital ecosystems.

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Apple + Valve = OS X Gaming Push

Apple + Valve = OS X Gaming Push

This weekend we're hearing basically every single tech, gaming, and Apple-heavy site flip out over the idea that Tim Cook's visit to Valve means an Apple gaming console is in the mix - I disagree. Several simple factors mean that Apple's next-generation television push isn't going to be a full-fledged television, and several simple factors count Valve out of the physical gaming system game as well. Instead, I contend that Apple will be releasing their next-generation MacBook Pro line with emphasis on graphics and computing power, with Valve's library of OS X-compatible games there to back up their claims.

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