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What’s the big deal with Amazon’s Fire Phone?

What’s the big deal with Amazon’s Fire Phone?

Amazon's Fire Phone is proving divisive, with the 3D smartphone encountering both curiosity and criticism for its unusual interface and underwhelming pricing structure. Rather than shaking up the smartphone industry, Amazon's "little bit different" was an even easier way to shop from the company's own store. Missed the big event? Confused about what makes the Fire Phone special - or worthy of mockery? We've got you covered.

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Amazon Firefly recognizes 100m things with Fire Phone

Amazon Firefly recognizes 100m things with Fire Phone

Amazon's all about shopping, and the new Fire Phone is going to try to get users to do that entirely through its virtual shelves, with a new object recognition system called Firefly. Triggered with a dedicated button on the side of the smartphone, and capable of recognizing over 100,000,000 items according to Amazon CEO Jeff Bezos, Firefly turns the camera into a combination barcode scanner and more.

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