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What’s the big deal with Amazon’s Fire Phone?

What’s the big deal with Amazon’s Fire Phone?

Amazon's Fire Phone is proving divisive, with the 3D smartphone encountering both curiosity and criticism for its unusual interface and underwhelming pricing structure. Rather than shaking up the smartphone industry, Amazon's "little bit different" was an even easier way to shop from the company's own store. Missed the big event? Confused about what makes the Fire Phone special - or worthy of mockery? We've got you covered.

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