I said this morning that Apple had filed a suit against Amazon for using the Appstore as the name for its new Android software store. Despite that pending litigation, Amazon is moving forward like nothing has happened. AllThingsD reports that today is the big day for the Appstore at Amazon.
Lest you suspect Amazon was treating its new Amazon Appstore as a hobby, the company has announced an exclusive deal with Angry Birds developer Rovio to release the new Angry Birds Rio title through the new Android marketplace. Ditching GetJar and shifting over to Amazon's new system, Rovio will also be offering ad-free versions of its existing Angry Birds and Angry Birds Seasons for Android games for the first time.
Amazon's Appstore plans may start with Android, but the retail giant isn't limiting its aspirations to Google's OS. According to Aaron Rubenson, category leader for the Appstore, Amazon's intent "is to provide a vast selection to customers from multiple operating systems"; speaking to Mobile-Device, he confirmed that the recommendations-led software store has ambitions to take on other platforms.
Amazon is certainly taking Android seriously, with the promise of tablet-centric Kindle apps later in the year, but it's the new Amazon AppStore for Android that really shows the retailer's aim. Now accepting developer submissions ahead of a launch on devices sometime in 2011, according to TechCrunch the AppStore will combine Amazon's One-Click payments system, the retailer's recommendations engine, and flexible pricing to take on the official Android Market.
Sling TV has arrived on arrived on Amazon's Fire TV and Fire TV Stick set-top boxes, with the streaming service targeting cord cutters arriving alongside a number of formally PC/console-only games as Amazon strengthens its living room play. Launched last month, Sling TV costs $20 a month and offers a variety of sports and entertainment channels like ESPN. Opening up to general subscribers earlier this month, Sling TV may not need a full cable subscription, but it does need some sort of streaming device to run on, and Amazon is hoping a limited time deal for a freebie Fire TV stick will help make their dongle the one people opt for.
Technology blogs and forums are rife with rumors about the upcoming launch of an Amazon Smartphone - coming as early as September. It’s a given that if they’re intending to enter a market already well-gripped by Apple and Samsung, Amazon will have differentiate itself at all levels. We have already spoken about the possibility of 3D features on the phone, tapping the hardware details several times as well. What's left? Software - specifically apps.
Amazon's Kindle Fire HD and Kindle Fire HD 8.9 ereader-tablets are set to spread, with preorders lighting up in over 170 countries from today. The 7- and 8.9-inch tablets - which run Amazon's heavily customized Android platform - have been available in the US, select countries in Europe, and Japan for some time now, but will make their worldwide play from June 13 when they both begin shipping more broadly. Update: Amazon also has news about Appstore availability; more details after the cut.
With less than a week until pre-orders hit customers' hands, Amazon is polishing its Kindle Fire proposition with a new update to its Appstore for Android download platform. The refreshed app store began prompting existing Android smartphone and tablet users to download the update earlier today, bringing the UI in line with that of the Kindle Fire.