I said this morning that Apple had filed a suit against Amazon for using the Appstore as the name for its new Android software store. Despite that pending litigation, Amazon is moving forward like nothing has happened. AllThingsD reports that today is the big day for the Appstore at Amazon.
I'd like to know the executive in charge of approving the name of the new Amazon Appstore over at Amazon.com that though it was a good idea to use Appstore. I think anyone that saw the name had to know that Apple and Steve Jobs would unleash all the legal ninjas at their disposal. This is exactly what has happened.
Lest you suspect Amazon was treating its new Amazon Appstore as a hobby, the company has announced an exclusive deal with Angry Birds developer Rovio to release the new Angry Birds Rio title through the new Android marketplace. Ditching GetJar and shifting over to Amazon's new system, Rovio will also be offering ad-free versions of its existing Angry Birds and Angry Birds Seasons for Android games for the first time.
Amazon's Appstore plans may start with Android, but the retail giant isn't limiting its aspirations to Google's OS. According to Aaron Rubenson, category leader for the Appstore, Amazon's intent "is to provide a vast selection to customers from multiple operating systems"; speaking to Mobile-Device, he confirmed that the recommendations-led software store has ambitions to take on other platforms.
Apple's new app store subscription plan, specifying that Apple will take a 30% cut of all content sold within apps, will also affect Amazon's Kindle app when used on an iPhone, iPad, or iPod Touch. It will also impact other booksellers selling through apps on Apple products. Publishers and content sellers have to remove any links within their apps to outside-the-App Store purchasing options. This means that Amazon must remove the "Shop in the Kindle Store" link that it currently provides on its iPhone, iPod Touch and iPad apps.
Amazon is certainly taking Android seriously, with the promise of tablet-centric Kindle apps later in the year, but it's the new Amazon AppStore for Android that really shows the retailer's aim. Now accepting developer submissions ahead of a launch on devices sometime in 2011, according to TechCrunch the AppStore will combine Amazon's One-Click payments system, the retailer's recommendations engine, and flexible pricing to take on the official Android Market.
Amazon Windowshop, the retailer's "complete rewrite" specifically to suit shoppers browsing on Apple's iPad, has now crossed the Atlantic and sprouted European versions. Windowshop for Amazon UK, Amazon France and Amazon Germany have all launched today, offering the same selection as you'd get from the webstore, but scaled to suit the iPad's display and finger control.
Amazon has launched an iPad app, Amazon Windowshop, reckoning that users of Apple's slate will spend more money if they have a custom-designed interface. Described as "a complete rewrite of Amazon.com," the new app - which is a free download [iTunes link] from the App Store - offers the same products as the regular browser version, as well as 1-click purchases and Wish List support.
Amazon still aren't talking about the rumored Android app store they're tipped to be working on - which would sit alongside the official Android Market and offer users an alternative source for software - but the App Store Distribution Agreement participating developers would be expected to abide by has just dropped in the SlashGear inbox. Among the T&Cs are confirmation on the developer royalties - "equal to the greater of (i) 70% of the purchase price or (ii) 20% of the List Price" - together with the rumored $99 annual fee and the fact that Amazon retains the right to modify your binaries and add in their own DRM.