This week Microsoft started their first major next-generation Xbox game console event off with a bang, showing the console and naming it all at once: the Xbox One. Before the event began, it was (once again) revealed that today's reveal took more than just a weekend to create - Don Mattrick, , noted that "we've spent the past four years" working on this release alone. It was also made clear that "this is just the beginning" with "E3 right around the corner", as it were - games galore will be there, without a doubt. Per the video announcement you'll more than likely see on television before too long, Microsoft is "about the change entertainment forever ... again."