Microsoft hasn't been shy in calling out Apple in recent months, pitting Cortana against Siri in a recent advert, while calling out the MacBook Air from the get-go with its Surface Pro 3 launch. Now the OS X ultraportable is under attack again, with a trio of new Microsoft commercials attempting to demonstrate how a pen, touchscreen, and detachable keyboard are together more flexible than a regular notebook can be.
Apple's promotional machine is pretty much legendary, but it's often when the company sticks to the simple messages that it's most effective. Latest to air is a new MacBook Air commercial, dubbed "Stickers", inspired by the various ways in which owners of the ultraportable customize their lids.
Apple's new MacBook Air with Retina display is headed to production with an expected release in October, reports out of Taiwan suggest, though the rumored 12-inch refresh may well have been pushed back. Chatter of a higher-resolution MacBook Air has circulated for some time, bringing the ultraportable's screen in-line with the sort of pixel-dense panels Apple uses in the MacBook Pro, but a revamp earlier this year failed to deliver it.
Microsoft has revealed the Surface Pro 3, and the new Windows tablet's main rival is clear: Apple's 13-inch MacBook Air. The OS X ultraportable was brought up on-stage during Panos Panay's presentation announcing the Surface Pro 3, and promptly slapped on a scale to show how the two hold up in terms of what you'll feel in your bag.
A new version of the MacBook Air is coming tomorrow, according to various sources. The newest of Apple’s thin laptop has been making its way to stores, but won’t be on sale until tomorrow. The newest version is said to house a new processor, which could push the battery life of the Air over the top.