No matter how often Facebook suggests they’re all about privacy, there’s one undeniable fact about the social network. You pay. Whether it be by cash (not in Facebook’s case) or with your presence, you pay. That’s how Facebook stays in business. They sell advertisement space to businesses for you to see. They recently released an initiative called Facebook Atlas. A tip this week suggests that they may change their traditional model completely, releasing an app that turns the real-name conventions of Facebook on its head.