If you thought these were Tokyoflash watches then hang your head in shame. They're actually the handiwork of fellow Japanese chronograph merchants SeaHope, and they differentiate their LED-encrusted designs by incorporating a discrete touchscreen.
That touchscreen can either be used to change the LEDs color - by swiping across the display - or to occupy you while waiting at the bus-stop. There, you can set the LEDs to follow your fingertip, in a gimmicky but visually pleasing tracer pattern. A preset "animation" mode sets the watch free to do its own thing, such as show a running stickman.
Five color combinations are available - blue/green, red/green, red/blue, orange/green and orange/blue - together with silver or black stainless steel cases with metal bracelets. You can find a flash demo of the animations here or simply buy one of your own here; they retail for ¥18,900 each ($209).