JP
You might remember that just a few weeks ago, a line of scented laptops were announced. And while that is certainly different, it’s not exactly a true product draw. That’s why I can’t understand why someone would want to make a scented DVD, but that’s precisely what’s happening.
The Rub and Smell discs have a scented ink on the surface, so consumers can associate a particular scent with a particular film. The idea behind these discs is to increase “product awareness” and utilize the strong memories associated with aromas in encourage purchasing decisions.
Makes sense, I guess, but I can’t help but feel a bit uneasy about it. While the sense of smell is our strongest, I don’t know that I want marketing people keying in on my nose, thank you very much. That is, unless I’m buying something that has a smell already, like lotion, a candle or perfume. You know, not DVDs.
[via CrunchGear#mce_temp_url#]
