Samsung’s bada OS didn’t convince us at its launch, and the first bada device – the Samsung Wave S8500 – was soon overshadowed by the Android-based Galaxy S. Turns out, that may have been too hasty; according to the most recent smartphone figures, crunched by Tomi Ahonen, bada’s launch has been the most successful OS debut since that of the original iPhone.
In fact, Samsung managed to take 2-percent – or 1.3m users – of the market in Q3, a market that consists of roughly 80m users worldwide. That puts it a single percentage point behind Microsoft’s Windows Mobile, and means bada’s first four months of availability were more successful than those of Android.
That’s despite having no US carrier support for the platform, and – up until recently – just one handset representing Samsung’s play for the market. Of course, the company is still putting the majority of its weight behind Android, but it looks like we shouldn’t be too quick to count bada out.