SlashGear

The slimming of our electronics continues, with Samsung the latest to promise smaller gadgets thanks to their new mobile display driver IC.  The new chips bundle both display and capacitive touch-panel control into one, using Samsung’s Touch Embedded DDI technology.

That, says Samsung’s Dr Myunghee Lee, VP of the DDI Development Team, has benefits for more than just bulk; in fact, it “achieves three significant advancements: reduced chip area, lower power consumption and superior cost competitiveness.”  Initial markets are expected to include cellphones and PMPs.