After the launch in Seoul, South Korea, Samsung will release the Series 5 for the Singapore and Malaysian markets jointly.

The pricing for the both the  13- or 14-inch ultra portable in Malaysia and Singapore will be competitive, or cheaper than in home country Seoul, South Korea.

Pricing trend of Samsung shows that Samsung will normally have an edge over Asus and Acer ultrabooks. On the “Specs War”,  Samsung may emerge a winner.

But unfortunately, Samsung lacks the cult value of trend-setter Apple.

On the other hand, Asus is beginning to remodel their ultrabook market based on “Tech Culture Model” : the Asus Zen UX21 and UX 31 as at December 2011  is a mighty testimony of the emergence of this Tech Culture Model–which Samsung has failed to address in their ultabooks domain.

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Jeong Chun Phuoc
Data Protection Analyst
Singapore, Malaysia.
Jeongphu@yahoo:disqus .com